Armin Gögele, last updated on August 07, 2023
Optimization Hotel Newsletter
Within hotels, there is usually a lot of unused guest data, which can be used in hotel newsletter marketing. The segmentation of guest data can provide information about important target groups for the hotel. In addition, important key figures are automatically analyzed with a newsletter tool and the continuous optimization is uncomplicated. Since the guest data is usually already available in the hotel and the hotel newsletter can be automated, newsletter marketing is considered one of the cheapest and most efficient marketing strategies in the hotel industry.
Difference between hotel newsletter and personalized email marketing in hotels
Often, hotels still tend to use non-personalized newsletters that do not include direct targeting. A general newsletter that is simply sent to the entire contact list will in no way achieve the open and conversion rates of a personalized mail, which is first preceded by a segmentation of the guest data.
This is because when guests are addressed with offers that are tailored to them and that correspond to their personal wishes, direct interaction and genuine guest loyalty are created. Personalized newsletters for the various target groups inspire, inform and arouse curiosity for a room reservation. This way, potential guests stay up to date and the hotelier can increase his occupancy rate with automated and individualized hotel newsletter marketing.