Opening hotel marketing

Hotel Opening Marketing

Hotel marketing at the opening can offer great added value for the hotel by generating strong attention. Various online marketing options are available, such as social media ads or targeted organic interaction on social media. A social media post can even go viral, i.e. be seen or shared by many potential guests. Email marketing is also worthwhile for hotel openings to increase awareness.

Hotel opening marketing for new hotels

The opening of a new hotel often ensures that potential guests want to be the first to use and experience the hotel. Special opening promotions are also very popular, such as a discount on room reservations for the first 100 guests or a voucher to use the new hotel spa. In order to build awareness and reach in the hotel industry from the outset, it is worth starting hotel marketing at the time of opening.

Hotel marketing during a renovation

Content marketing can be used to involve (regular) guests in the hotel renovation and to inform them about pleasant renovations or changes. Using existing guest data for marketing purposes can be particularly rewarding if the renovations and new features have led to an improvement in the hotel's image. By involving target groups in the renovation, hotel marketing can build anticipation for the hotel's reopening and increase booking inquiries. In addition, new services can help the hotel attract more target groups to book a room.