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Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

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Sharing Economy In Tourism: The Example Of Airbnb

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by Stefan Hellweger
20 June 2019
Online-Marketing
Fachbeitrag

Sharing Economy In Tourism: The Example Of Airbnb

Online-Marketing
Fachbeitrag
by Stefan Hellweger
5 min read
5 min watch
June 2019

Use of Social Media Listening as Part of a Wider Strategy

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by Armin Gögele
04 June 2019
Online-Marketing
Fachbeitrag

Use of Social Media Listening as Part of a Wider Strategy

Online-Marketing
Fachbeitrag
by Armin Gögele
7 min read
7 min watch
June 2019

Aquatio Cave Luxury Hotel & Spa | Matera (Italy)

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by Stefan Hellweger
03 June 2019
Branchen Trends & News
Fachbeitrag

Aquatio Cave Luxury Hotel & Spa | Matera (Italy)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
June 2019

International Travelers Prefer Spontaneous Bookings and Are Happier as a Result

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by Stefan Hellweger
30 May 2019
Branchen Trends & News
Fachbeitrag

International Travelers Prefer Spontaneous Bookings and Are Happier as a Result

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
May 2019

In Conversation with Dr. Monika Imschloß, Junior Professor and IFH Sensory Marketing Expert

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by Joachim Leiter
21 May 2019
Online-Marketing
Fachbeitrag

In Conversation with Dr. Monika Imschloß, Junior Professor and IFH Sensory Marketing Expert

Online-Marketing
Fachbeitrag
by Joachim Leiter
10 min read
10 min watch
May 2019

Relevance of Online Ratings to the Hotel Industry

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by Armin Gögele
13 May 2019
Online-Marketing
Fachbeitrag

Relevance of Online Ratings to the Hotel Industry

Online-Marketing
Fachbeitrag
by Armin Gögele
5 min read
5 min watch
May 2019

In Conversation with Alexander Wessels, SABA Hospitality

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by Joachim Leiter
07 May 2019
Marketing Automatisierung für Hotels
Experten-Interview

In Conversation with Alexander Wessels, SABA Hospitality

Marketing Automatisierung für Hotels
Experten-Interview
by Joachim Leiter
9 min read
9 min watch
May 2019

Influencer Marketing: Planning, Implementation and Post-Campaign Assessment.

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by Armin Gögele
02 May 2019
Online-Marketing
Fachbeitrag

Influencer Marketing: Planning, Implementation and Post-Campaign Assessment.

Online-Marketing
Fachbeitrag
by Armin Gögele
7 min read
7 min watch
May 2019

Max Brown 7th District | Vienna (Austria)

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by Stefan Hellweger
02 May 2019
Branchen Trends & News
Fachbeitrag

Max Brown 7th District | Vienna (Austria)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
May 2019

Digitisation At The Heart Of Austria's "Plan T - Master Plan for Tourism"

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by Joachim Leiter
18 April 2019
Branchen Trends & News
Fachbeitrag

Digitisation At The Heart Of Austria's "Plan T - Master Plan for Tourism"

Branchen Trends & News
Fachbeitrag
by Joachim Leiter
1 min read
1 min watch
April 2019

In Conversation with Dr. Michael Scheuch, Österreich Werbung

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by Stefan Hellweger
20 March 2019
Online-Marketing
Fachbeitrag

In Conversation with Dr. Michael Scheuch, Österreich Werbung

Online-Marketing
Fachbeitrag
by Stefan Hellweger
10 min read
10 min watch
March 2019

Hafenkran | Hamburg (Germany)

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by Stefan Hellweger
07 March 2019
Branchen Trends & News
Fachbeitrag

Hafenkran | Hamburg (Germany)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
March 2019

L'oscar | London (United Kingdom)

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by Stefan Hellweger
06 March 2019
Branchen Trends & News
Fachbeitrag

L'oscar | London (United Kingdom)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
March 2019

Benefits and Risk Factors of Holistic SEO Content

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by Armin Gögele
27 February 2019
Online-Marketing
Fachbeitrag

Benefits and Risk Factors of Holistic SEO Content

Online-Marketing
Fachbeitrag
by Armin Gögele
5 min read
5 min watch
February 2019

Automated Sales and Marketing in Tourism

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by Joachim Leiter
31 January 2019
Marketing Automatisierung für Hotels
Fachbeitrag

Automated Sales and Marketing in Tourism

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
8 min read
8 min watch
January 2019

The Hide | Flims (Switzerland)

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by Peter Putzer
31 January 2019
Branchen Trends & News
Fachbeitrag

The Hide | Flims (Switzerland)

Branchen Trends & News
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
January 2019

In Conversation with Stefan Kern, APA-OTS

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by Joachim Leiter
31 January 2019
Online-Marketing
Fachbeitrag

In Conversation with Stefan Kern, APA-OTS

Online-Marketing
Fachbeitrag
by Joachim Leiter
12 min read
12 min watch
January 2019

Key Figures, Criteria and Relevant Factors in Selecting Influencers

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by Armin Gögele
28 January 2019
Online-Marketing
Fachbeitrag

Key Figures, Criteria and Relevant Factors in Selecting Influencers

Online-Marketing
Fachbeitrag
by Armin Gögele
9 min read
9 min watch
January 2019

Newsletter Marketing: Key Indicators and Benchmarks for Successful Analysis

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by Armin Gögele
10 January 2019
Online-Marketing
Fachbeitrag

Newsletter Marketing: Key Indicators and Benchmarks for Successful Analysis

Online-Marketing
Fachbeitrag
by Armin Gögele
4 min read
4 min watch
January 2019

In Conversation with Matthias Trenkwalder, RateBoard GmbH

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by Joachim Leiter
18 December 2018
Marketing Automatisierung für Hotels
Fachbeitrag

In Conversation with Matthias Trenkwalder, RateBoard GmbH

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
9 min read
9 min watch
December 2018

SLDN. A State of Mind | Sölden (Austria)

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by Stefan Hellweger
17 December 2018
Branchen Trends & News
Fachbeitrag

SLDN. A State of Mind | Sölden (Austria)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
December 2018

The Internet As A Sales Platform: OTAs And Their Opportunities

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by Joachim Leiter
05 December 2018
Online-Marketing
Fachbeitrag

The Internet As A Sales Platform: OTAs And Their Opportunities

Online-Marketing
Fachbeitrag
by Joachim Leiter
6 min read
6 min watch
December 2018

In Conversation with Dr. Gregor Matjan, SalzburgerLand Tourismus GmbH

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by Joachim Leiter
28 November 2018
Online-Marketing
Fachbeitrag

In Conversation with Dr. Gregor Matjan, SalzburgerLand Tourismus GmbH

Online-Marketing
Fachbeitrag
by Joachim Leiter
6 min read
6 min watch
November 2018

Eder Sepp | Maria Alm (Austria)

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by Stefan Hellweger
15 November 2018
Branchen Trends & News
Fachbeitrag

Eder Sepp | Maria Alm (Austria)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
November 2018

Bretterbude | Heiligenhafen (Germany)

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by Stefan Hellweger
18 October 2018
Branchen Trends & News
Fachbeitrag

Bretterbude | Heiligenhafen (Germany)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
October 2018