Receive the Most Important Updates - continuously and directly.

The ADDITIVE newsletter keeps you regularly updated with the latest insights on online marketing and software solutions for hotels - including best practices, success stories, and more, delivered straight to your inbox.

‍

‍

Trends, Best Practices and Strategic Insights for the Hotel Industry.

Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Google Ads: ADDITIVE Among the Top Five Online Marketing Agencies in Italy

Read article
Play video
by Armin Gögele
28 October 2019
Online-Marketing
Fachbeitrag

Google Ads: ADDITIVE Among the Top Five Online Marketing Agencies in Italy

Online-Marketing
Fachbeitrag
by Armin Gögele
1 min read
1 min watch
October 2019

Voucher Marketing: Potential and Options

Read article
Play video
by Joachim Leiter
22 October 2019
Online-Marketing
Fachbeitrag

Voucher Marketing: Potential and Options

Online-Marketing
Fachbeitrag
by Joachim Leiter
5 min read
5 min watch
October 2019

InterContinental Wonderland | Shanghai (CN)

Read article
Play video
by Peter Putzer
22 October 2019
Branchen Trends & News
Fachbeitrag

InterContinental Wonderland | Shanghai (CN)

Branchen Trends & News
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
October 2019

In Conversation with Herbert Steger, AMONTI & LUNARIS Wellnessresort

Read article
Play video
by Joachim Leiter
16 October 2019
Online-Marketing
Fachbeitrag

In Conversation with Herbert Steger, AMONTI & LUNARIS Wellnessresort

Online-Marketing
Fachbeitrag
by Joachim Leiter
12 min read
12 min watch
October 2019

Influencers and Influencer Marketing Decline in Relevance

Read article
Play video
by Armin Gögele
03 October 2019
Branchen Trends & News
Fachbeitrag

Influencers and Influencer Marketing Decline in Relevance

Branchen Trends & News
Fachbeitrag
by Armin Gögele
2 min read
2 min watch
October 2019

QO Amsterdam | Amsterdam (Netherlands)

Read article
Play video
by Peter Putzer
02 October 2019
Branchen Trends & News
Fachbeitrag

QO Amsterdam | Amsterdam (Netherlands)

Branchen Trends & News
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
October 2019

Campaign Optimization based on Big Data

Read article
Play video
by Armin Gögele
24 September 2019
Online-Marketing
Fachbeitrag

Campaign Optimization based on Big Data

Online-Marketing
Fachbeitrag
by Armin Gögele
5 min read
5 min watch
September 2019

European Smart Travel Cities - Best Practices

Read article
Play video
by Peter Putzer
17 September 2019
Online-Marketing
Fachbeitrag

European Smart Travel Cities - Best Practices

Online-Marketing
Fachbeitrag
by Peter Putzer
4 min read
4 min watch
September 2019

Attribution Models for Campaign Optimization

Read article
Play video
by Armin Gögele
12 September 2019
Online-Marketing
Fachbeitrag

Attribution Models for Campaign Optimization

Online-Marketing
Fachbeitrag
by Armin Gögele
5 min read
5 min watch
September 2019

Most and Least Popular Tourists Worldwide Identified in International Study

Read article
Play video
by Peter Putzer
11 September 2019
Branchen Trends & News
Fachbeitrag

Most and Least Popular Tourists Worldwide Identified in International Study

Branchen Trends & News
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
September 2019

In Conversation with Andreas Steibl, Paznaun-Ischgl Tourist Office

Read article
Play video
by Joachim Leiter
05 September 2019
Online-Marketing
Fachbeitrag

In Conversation with Andreas Steibl, Paznaun-Ischgl Tourist Office

Online-Marketing
Fachbeitrag
by Joachim Leiter
9 min read
9 min watch
September 2019

The Most Important Key Indicators for the Hotel Industry

Read article
Play video
by Joachim Leiter
05 September 2019
Online-Marketing
Fachbeitrag

The Most Important Key Indicators for the Hotel Industry

Online-Marketing
Fachbeitrag
by Joachim Leiter
7 min read
7 min watch
September 2019

Hotel Paradies | Ftan (Switzerland)

Read article
Play video
by Peter Putzer
28 August 2019
Branchen Trends & News
Fachbeitrag

Hotel Paradies | Ftan (Switzerland)

Branchen Trends & News
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
August 2019

Online Reviews as a Trusted Source

Read article
Play video
by Armin Gögele
27 August 2019
Branchen Trends & News
Fachbeitrag

Online Reviews as a Trusted Source

Branchen Trends & News
Fachbeitrag
by Armin Gögele
1 min read
1 min watch
August 2019

Guests from China on the Rise

Read article
Play video
by Peter Putzer
21 August 2019
Branchen Trends & News
Fachbeitrag

Guests from China on the Rise

Branchen Trends & News
Fachbeitrag
by Peter Putzer
3 min read
3 min watch
August 2019

Email Marketing: Advantages and Current Trends

Read article
Play video
by Armin Gögele
06 August 2019
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

Email Marketing: Advantages and Current Trends

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by Armin Gögele
6 min read
6 min watch
August 2019

area24/7 | Karlsruhe (Germany)

Read article
Play video
by Stefan Hellweger
31 July 2019
Branchen Trends & News
Fachbeitrag

area24/7 | Karlsruhe (Germany)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
July 2019

The New Trend in Hotel Design: Upcycling

Read article
Play video
by Peter Putzer
23 July 2019
Branchen Trends & News
Fachbeitrag

The New Trend in Hotel Design: Upcycling

Branchen Trends & News
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
July 2019

Changing The Language Of Tourism

Read article
Play video
by David Weitlaner
17 July 2019
Branchen Trends & News
Fachbeitrag

Changing The Language Of Tourism

Branchen Trends & News
Fachbeitrag
by David Weitlaner
1 min read
1 min watch
July 2019

Interview with Prof. Wolfgang Arlt, China Outbound Tourism Research Institute (COTRI) - Part 1

Read article
Play video
by Joachim Leiter
15 July 2019
Online-Marketing
Fachbeitrag

Interview with Prof. Wolfgang Arlt, China Outbound Tourism Research Institute (COTRI) - Part 1

Online-Marketing
Fachbeitrag
by Joachim Leiter
8 min read
8 min watch
July 2019

Interview with Prof. Wolfgang Arlt, China Outbound Tourism Research Institute (COTRI) – Part 2

Read article
Play video
by Joachim Leiter
15 July 2019
Online-Marketing
Fachbeitrag

Interview with Prof. Wolfgang Arlt, China Outbound Tourism Research Institute (COTRI) – Part 2

Online-Marketing
Fachbeitrag
by Joachim Leiter
9 min read
9 min watch
July 2019

Expanding The Airbnb Portfolio: New Airbnb Luxe Platform

Read article
Play video
by Matthias Ebner
11 July 2019
Branchen Trends & News
Fachbeitrag

Expanding The Airbnb Portfolio: New Airbnb Luxe Platform

Branchen Trends & News
Fachbeitrag
by Matthias Ebner
1 min read
1 min watch
July 2019

What “Book on Google” means for the Tourism Industry

Read article
Play video
by Joachim Leiter
09 July 2019
Online-Marketing
Fachbeitrag

What “Book on Google” means for the Tourism Industry

Online-Marketing
Fachbeitrag
by Joachim Leiter
4 min read
4 min watch
July 2019

In Conversation with Clemens Bartlome, Graubünden Ferien (GRF)

Read article
Play video
by Joachim Leiter
09 July 2019
Online-Marketing
Experten-Interview

In Conversation with Clemens Bartlome, Graubünden Ferien (GRF)

Online-Marketing
Experten-Interview
by Joachim Leiter
10 min read
10 min watch
July 2019

Mondrian Doha | Doha (Qatar)

Read article
Play video
by Stefan Hellweger
24 June 2019
Branchen Trends & News
Fachbeitrag

Mondrian Doha | Doha (Qatar)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
June 2019