Receive the Most Important Updates - continuously and directly.

The ADDITIVE newsletter keeps you regularly updated with the latest insights on online marketing and software solutions for hotels - including best practices, success stories, and more, delivered straight to your inbox.

‍

‍

Trends, Best Practices and Strategic Insights for the Hotel Industry.

Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The New Trend in Hotel Design: Upcycling

Read article
Play video
by Peter Putzer
23 July 2019
Branchen Trends & News
Fachbeitrag

The New Trend in Hotel Design: Upcycling

Branchen Trends & News
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
July 2019

Changing The Language Of Tourism

Read article
Play video
by David Weitlaner
17 July 2019
Branchen Trends & News
Fachbeitrag

Changing The Language Of Tourism

Branchen Trends & News
Fachbeitrag
by David Weitlaner
1 min read
1 min watch
July 2019

Interview with Prof. Wolfgang Arlt, China Outbound Tourism Research Institute (COTRI) - Part 1

Read article
Play video
by Joachim Leiter
15 July 2019
Online-Marketing
Fachbeitrag

Interview with Prof. Wolfgang Arlt, China Outbound Tourism Research Institute (COTRI) - Part 1

Online-Marketing
Fachbeitrag
by Joachim Leiter
8 min read
8 min watch
July 2019

Interview with Prof. Wolfgang Arlt, China Outbound Tourism Research Institute (COTRI) – Part 2

Read article
Play video
by Joachim Leiter
15 July 2019
Online-Marketing
Fachbeitrag

Interview with Prof. Wolfgang Arlt, China Outbound Tourism Research Institute (COTRI) – Part 2

Online-Marketing
Fachbeitrag
by Joachim Leiter
9 min read
9 min watch
July 2019

Expanding The Airbnb Portfolio: New Airbnb Luxe Platform

Read article
Play video
by Matthias Ebner
11 July 2019
Branchen Trends & News
Fachbeitrag

Expanding The Airbnb Portfolio: New Airbnb Luxe Platform

Branchen Trends & News
Fachbeitrag
by Matthias Ebner
1 min read
1 min watch
July 2019

What “Book on Google” means for the Tourism Industry

Read article
Play video
by Joachim Leiter
09 July 2019
Online-Marketing
Fachbeitrag

What “Book on Google” means for the Tourism Industry

Online-Marketing
Fachbeitrag
by Joachim Leiter
4 min read
4 min watch
July 2019

In Conversation with Clemens Bartlome, Graubünden Ferien (GRF)

Read article
Play video
by Joachim Leiter
09 July 2019
Online-Marketing
Experten-Interview

In Conversation with Clemens Bartlome, Graubünden Ferien (GRF)

Online-Marketing
Experten-Interview
by Joachim Leiter
10 min read
10 min watch
July 2019

Mondrian Doha | Doha (Qatar)

Read article
Play video
by Stefan Hellweger
24 June 2019
Branchen Trends & News
Fachbeitrag

Mondrian Doha | Doha (Qatar)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
June 2019

Sharing Economy In Tourism: The Example Of Airbnb

Read article
Play video
by Stefan Hellweger
20 June 2019
Online-Marketing
Fachbeitrag

Sharing Economy In Tourism: The Example Of Airbnb

Online-Marketing
Fachbeitrag
by Stefan Hellweger
5 min read
5 min watch
June 2019

Use of Social Media Listening as Part of a Wider Strategy

Read article
Play video
by Armin Gögele
04 June 2019
Online-Marketing
Fachbeitrag

Use of Social Media Listening as Part of a Wider Strategy

Online-Marketing
Fachbeitrag
by Armin Gögele
7 min read
7 min watch
June 2019

Aquatio Cave Luxury Hotel & Spa | Matera (Italy)

Read article
Play video
by Stefan Hellweger
03 June 2019
Branchen Trends & News
Fachbeitrag

Aquatio Cave Luxury Hotel & Spa | Matera (Italy)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
June 2019

International Travelers Prefer Spontaneous Bookings and Are Happier as a Result

Read article
Play video
by Stefan Hellweger
30 May 2019
Branchen Trends & News
Fachbeitrag

International Travelers Prefer Spontaneous Bookings and Are Happier as a Result

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
May 2019

In Conversation with Dr. Monika Imschloß, Junior Professor and IFH Sensory Marketing Expert

Read article
Play video
by Joachim Leiter
21 May 2019
Online-Marketing
Fachbeitrag

In Conversation with Dr. Monika Imschloß, Junior Professor and IFH Sensory Marketing Expert

Online-Marketing
Fachbeitrag
by Joachim Leiter
10 min read
10 min watch
May 2019

Relevance of Online Ratings to the Hotel Industry

Read article
Play video
by Armin Gögele
13 May 2019
Online-Marketing
Fachbeitrag

Relevance of Online Ratings to the Hotel Industry

Online-Marketing
Fachbeitrag
by Armin Gögele
5 min read
5 min watch
May 2019

In Conversation with Alexander Wessels, SABA Hospitality

Read article
Play video
by Joachim Leiter
07 May 2019
Marketing Automatisierung für Hotels
Experten-Interview

In Conversation with Alexander Wessels, SABA Hospitality

Marketing Automatisierung für Hotels
Experten-Interview
by Joachim Leiter
9 min read
9 min watch
May 2019

Influencer Marketing: Planning, Implementation and Post-Campaign Assessment.

Read article
Play video
by Armin Gögele
02 May 2019
Online-Marketing
Fachbeitrag

Influencer Marketing: Planning, Implementation and Post-Campaign Assessment.

Online-Marketing
Fachbeitrag
by Armin Gögele
7 min read
7 min watch
May 2019

Max Brown 7th District | Vienna (Austria)

Read article
Play video
by Stefan Hellweger
02 May 2019
Branchen Trends & News
Fachbeitrag

Max Brown 7th District | Vienna (Austria)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
May 2019

Digitisation At The Heart Of Austria's "Plan T - Master Plan for Tourism"

Read article
Play video
by Joachim Leiter
18 April 2019
Branchen Trends & News
Fachbeitrag

Digitisation At The Heart Of Austria's "Plan T - Master Plan for Tourism"

Branchen Trends & News
Fachbeitrag
by Joachim Leiter
1 min read
1 min watch
April 2019

In Conversation with Dr. Michael Scheuch, Österreich Werbung

Read article
Play video
by Stefan Hellweger
20 March 2019
Online-Marketing
Fachbeitrag

In Conversation with Dr. Michael Scheuch, Österreich Werbung

Online-Marketing
Fachbeitrag
by Stefan Hellweger
10 min read
10 min watch
March 2019

Hafenkran | Hamburg (Germany)

Read article
Play video
by Stefan Hellweger
07 March 2019
Branchen Trends & News
Fachbeitrag

Hafenkran | Hamburg (Germany)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
March 2019

L'oscar | London (United Kingdom)

Read article
Play video
by Stefan Hellweger
06 March 2019
Branchen Trends & News
Fachbeitrag

L'oscar | London (United Kingdom)

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
March 2019

Benefits and Risk Factors of Holistic SEO Content

Read article
Play video
by Armin Gögele
27 February 2019
Online-Marketing
Fachbeitrag

Benefits and Risk Factors of Holistic SEO Content

Online-Marketing
Fachbeitrag
by Armin Gögele
5 min read
5 min watch
February 2019

Automated Sales and Marketing in Tourism

Read article
Play video
by Joachim Leiter
31 January 2019
Marketing Automatisierung für Hotels
Fachbeitrag

Automated Sales and Marketing in Tourism

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
8 min read
8 min watch
January 2019

The Hide | Flims (Switzerland)

Read article
Play video
by Peter Putzer
31 January 2019
Branchen Trends & News
Fachbeitrag

The Hide | Flims (Switzerland)

Branchen Trends & News
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
January 2019

In Conversation with Stefan Kern, APA-OTS

Read article
Play video
by Joachim Leiter
31 January 2019
Online-Marketing
Fachbeitrag

In Conversation with Stefan Kern, APA-OTS

Online-Marketing
Fachbeitrag
by Joachim Leiter
12 min read
12 min watch
January 2019