The New Trend in Hotel Design: Upcycling
Upcycling design sets new standards in the hospitality industry: sustainable concepts transform old materials into stylish, unique furnishings. Discover how hotels create one-of-a-kind guest experiences through creative reuse.
Sustainable Design with Style
Environmental protection and green thinking are the trendy topics of the past year - also in the hotel industry. A practical application of this movement is the so-called "upcycling design". In contrast to traditional recycling, upcycling refers to the reuse of everyday objects. This reduces new production and saves energy and other resources. By reprocessing waste products, new high-quality designer pieces are created, seemingly useless objects are given new life. The materials are not simply recycled, but taken out of their original context and given a new function. For example, discarded street signs can become tables or bowling balls can be used as vases. It is the traces of use that give the objects their vintage touch and make each newly created piece of furniture unique. The result is a special aesthetic that is also very popular with hotel guests. The first pioneers in German-speaking countries show how stylish re- and upcycling can be: The Vienna boutique hotel "Stadthalle", the world's first city hotel with a zero energy balance, is currently furnishing 17 new upcycled rooms. It may not be cheaper than buying new furniture, but "I just hate to throw things away that can still be used," says Michaela Reitterer, general manager of the Stadthalle. The "Magdas" in Vienna also relied on re- and up-cycling after an extensive renovation. Old doors were turned into mirrors, luggage racks into wardrobes, and armchairs into nightstands. In 2015, "Magdas" was awarded the Austrian State Prize for Design.
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Statement Against the Throwaway Society
Germany's first upcycling hostel is located in the Rostock district of Warnemünde (Mecklenburg-Western Pomerania). Opened in 2017, the "DOCK INN" uses mainly overseas containers for its interior, creating a maritime industrial atmosphere. Only a few kilometers away, in Rövershagen near Rostock, there is another upcycling hotel, "Alles Paletti". Here, europallets serve as beds, old chairs as stairs, and skis as bed rails. The guests of Alles Paletti have more than 50 spacious "treasure boxes" at their disposal, each of which can accommodate two to five people on 26 square meters. But they do not have to do without modern conveniences: Rain showers, smart TVs and WLAN ensure maximum comfort.
- How the hotel won over 90% new guests in just one year
- The right marketing strategy for a successful reopening
- Measurable results with data-based marketing
- How SomVita Suites achieved a Marketing ROI of 1000%
- How the hotel won over 90% new guests in just one year
- The right marketing strategy for a successful reopening
- Measurable results with data-based marketing
- How SomVita Suites achieved a Marketing ROI of 1000%
- How the hotel won over 90% new guests in just one year
- The right marketing strategy for a successful reopening
- Measurable results with data-based marketing
- How SomVita Suites achieved a Marketing ROI of 1000%
