Armin Gögele, last updated on May 05, 2023
The definition of voucher marketing in the hotel industry refers to the targeted use of vouchers to (potential) guests to increase revenue.
Voucher marketing as a marketing tool
With vouchers, (potential) guests are promised services or a monetary value that they can redeem at the hotel either for a room reservation or for possible spa, activity or restaurant visits. Voucher marketing can also be used as a promotional or lead generation method, for example, by offering a voucher for a room reservation in exchange for signing up for the hotel's email address book or newsletter.
The goal of these marketing efforts is to increase guest loyalty and revenue. Guests who have already visited the hotel or who are planning a specific stay are encouraged to take advantage of additional hotel services. This results in an increase in guest value, which describes how much revenue a guest generates.
Use of a voucher system
Voucher marketing in the hotel can be completely automated with a voucher system. This not only reduces the workload of the front desk staff, but also increases revenue and the number of reservations.
ADDITIVE+ VOUCHERS includes an interface to the hotel software and allows seamless tracking through intuitive handling for the hotelier.