Importance of Vouchers for the Hotel Industry
Hotel vouchers can offer various advantages for the hotel itself. They are ideal for optimizing occupancy in a targeted manner. Among other things, seasonal fluctuations can be compensated for by increasing the promotion of the vouchers during these periods and adjusting the offers accordingly.
The use of hotel vouchers is therefore an important marketing strategy. Vouchers can be communicated efficiently with targeted marketing measures - such as seasonal voucher promotions or newsletter campaigns. The vouchers make guests aware of additional services at the hotel, such as massages or a special dinner in the hotel's restaurant. This leads to them booking one of these services in addition to their stay, or perhaps even booking another stay because of the voucher.
Hotel Vouchers for New Guest Acquisition
Hoteliers can use hotel vouchers as a strategic tool to strengthen their brand and increase their reach. As part of lead generation, incentive vouchers can be used as motivation for interested parties to leave their own contact details. Vouchers also provide an incentive to motivate existing guests to recommend the hotel to friends and family.
As part of these measures, vouchers lower the barrier of inhibition of potential guests to visit the hotel, which they might otherwise not have considered. As a result, these new customers can become returning guests.
- 25 creative voucher ideas
- Tips for successful voucher marketing in hotels
- For additional revenue and enthusiastic guests
The Most Important Questions About Voucher Hotel:
How Do Hotels Benefit from Hotel Vouchers in the Long Term?
Hotel vouchers can intensify guest loyalty in the long term and continuously attract new guests. In this way, they generate additional revenue for the hotel on an ongoing basis. In addition, many vouchers are never redeemed, but hotels receive more liquidity as a result.
How Do Hotel Vouchers Help Hoteliers Optimize Occupancy?
Hotel voucher campaigns can be implemented specifically in weaker booking periods, e.g. as part of newsletters, and thus help to increase the occupancy rate in a targeted manner.
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