Recruitment campaigns on social media channels such as Facebook, Instagram, TikTok or LinkedIn can be either paid advertisements or strategic organic posts.

Business platforms such as LinkedIn or Xing are suitable for organic posts or paid ads, but are more appropriate for management or marketing vacancies, or for recruiting hospitality school graduates, and less so for housekeeping vacancies.
Ideally, advertising should be cross-channel, with the advertised position tailored to the channel. Young interns are targeted with short, attention-grabbing videos on TikTok or Instagram, experienced marketers on LinkedIn with highly informative ads.

The ads link or refer to the hotel's own careers page, which includes a detailed job description, information on the application process and benefits. To find out what else is important on a hotel career page, read this glossary article.

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