Social media portal TikTok is one of the fastest growing social networks with around 100 million monthly users in Europe. Users create, share and interact with short video clips that are thematically bundled with different hashtags and music. Companies can advertise on TikTok to promote their brand and services to users.
The platform is particularly suitable for advertising in order to
- Achieve wide reach in a cost-effective way
- Reach young users (69% of users belong to Generation Z)
- Reach new target markets and audiences
- Successful marketing strategy for attracting new guests
- Insights from the TikTok campaign at Feuerstein Resort
- The advantages and disadvantages compared to Facebook and Instagram
- What hotels can achieve with TikTok (including campaign results)
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