Ortner's Resort, located in Bad Füssing, Germany, provides a unique experience for its guests. The resort invites guests to relax in the largest hotel-owned thermal spa in Bavaria. Marketing the resort was a challenge, especially with regard to achieving optimal occupancy outside of the high season. The goal was not only to maximize room occupancy. It was also to attract new guests.

Lead Generation as a Success Strategy

To meet these challenges, the resort relied on online lead generation. With the help of ADDITIVE, the potential of this marketing strategy was recognized and exploited. Lead generation refers to targeted marketing activities in which contact details of potential guests are collected in order to ultimately win them over as guests.

Hotel Director Christian Schauberger on the cooperation:

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"With ADDITIVE's strategy, we are constantly attracting new guests to our hotel resort. Even better is that ADDITIVE, in cooperation with Meta (Facebook, etc.), conducted a test project in the field of lead generation, using the example of our resort - the results were impressive."</div>
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In the video, Bettina Ortner Zwicklbauer, hotelier and owner of Ortner's Resort, and Christian Schauberger, hotel director, talk about the successful cooperation with ADDITIVE, the test project with Meta (Facebook & Co.) and the resulting official Customer Success Story from Meta.

Read more about the joint project with Meta and the official customer success story in the ADDITIVE feature article.

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"ADDITIVE has proven as a company that it is capable of impressing big players like Meta and has shown what modern hotel marketing really looks like. And the fact that we even made it to Silicon Valley together was really special."</div>
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