Erwin Berger, Hotelier at Mountain Resort Feuerberg, on ADDITIVE's Online Marketing System
The Mountain Resort Feuerberg relies on digital marketing with ADDITIVE to target guests effectively and increase bookings. Hear from host Erwin Berger how the online marketing system contributes to the successful positioning of the resort.
Challenges in Marketing the Mountain Resort Feuerberg
The Mountain Resort Feuerberg, situated at an elevation of 1,800 meters on the Gerlitzen Alpe, impresses not only with its majestic views of Carinthia but also with its unique location directly within the ski and hiking area.
Erwin Berger, the fourth-generation host, discusses the complex marketing challenges of the resort in a video interview with ADDITIVE. With three main seasons – summer, autumn, and winter – the Mountain Resort Feuerberg faces the challenge of individually targeting different customer groups and effectively marketing a wide range of offerings.
To address this, the Carinthian hotel relies on ADDITIVE's comprehensive marketing solution: ADDITIVE's online marketing system, specifically designed for the hotel industry, combines innovative software with targeted marketing measures. The interface to the Feuerberg Resort's hotel PMS allows the system to optimally utilize existing guest and reservation data in marketing. This significantly contributed to overcoming the complex challenges.
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"If I were to summarize the benefits of the ADDITIVE system, I would say that we know exactly: What kind of inquiries and bookings are coming in, and how much revenue are we generating."</div>
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Erwin Berger
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Effective Promotion through Marketing Automation
Through collaboration with ADDITIVE, the Mountain Resort Feuerberg not only reached new guests but also increased marketing efficiency. Marketing automation enables targeted engagement with different guest groups and the establishment of long-term relationships.
In the Customer Success Video, Erwin Berger discusses the use of ADDITIVE's online marketing system, highlighting the personal benefits and the successes achieved in the collaboration.
Book your Hotel Marketing Consultation:
15-Minute Expert Session - Free & without Obligation
- Exclusive one-on-one video call — free of charge, with no obligations
- In-depth assessment of your current digital marketing setup
- How to leverage guest data to drive direct revenue growth
- Proven strategies to boost occupancy and booking performance
Mountain Resort Feuerberg & ADDITIVE
<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"When I look at the collaboration with ADDITIVE, there are a few points that really make us happy: We can see how profitable we are, make changes, and, based on experience, continually evolve."</div><div class="article_quote_name u-text-style-main">Erwin Berger</div></div></div>
The partnership with ADDITIVE allows the Mountain Resort Feuerberg to successfully position itself in a complex market. Through a holistic approach to digital hotel marketing and the use of modern technologies, sustainable marketing successes are ensured, consistently captivating new desired guests for the hotel resort!
Read more about the successful collaboration with the Mountain Resort Feuerberg in the full interview.
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