Challenges in Marketing the Mountain Resort Feuerberg

The Mountain Resort Feuerberg, situated at an elevation of 1,800 meters on the Gerlitzen Alpe, impresses not only with its majestic views of Carinthia but also with its unique location directly within the ski and hiking area.

Erwin Berger, the fourth-generation host, discusses the complex marketing challenges of the resort in a video interview with ADDITIVE. With three main seasons – summer, autumn, and winter – the Mountain Resort Feuerberg faces the challenge of individually targeting different customer groups and effectively marketing a wide range of offerings.

To address this, the Carinthian hotel relies on ADDITIVE's comprehensive marketing solution: ADDITIVE's online marketing system, specifically designed for the hotel industry, combines innovative software with targeted marketing measures. The interface to the Feuerberg Resort's hotel PMS allows the system to optimally utilize existing guest and reservation data in marketing. This significantly contributed to overcoming the complex challenges.

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"If I were to summarize the benefits of the ADDITIVE system, I would say that we know exactly: What kind of inquiries and bookings are coming in, and how much revenue are we generating."</div>
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Erwin Berger
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Effective Promotion through Marketing Automation

Through collaboration with ADDITIVE, the Mountain Resort Feuerberg not only reached new guests but also increased marketing efficiency. Marketing automation enables targeted engagement with different guest groups and the establishment of long-term relationships.

In the Customer Success Video, Erwin Berger discusses the use of ADDITIVE's online marketing system, highlighting the personal benefits and the successes achieved in the collaboration.