Online-Marketing at Feuerstein Resort

The Feuerstein Nature Family Resort is a true powerhouse for families. Located near the Brenner Pass, the 5-star resort offers unforgettable family experiences and luxurious vacations. After a major conversion from a 3-star hotel to a 5-star resort, the family paradise had to appeal to a completely new target group. Furthermore, these new guests had to become loyal regulars.By working with ADDITIVE as an online marketing partner, the resort was able to target the desired guests and turn them into loyal regulars.
ADDITIVE's system uses guest data from the hotel's software and automatically communicates and advertises on the most important channels. Each guest receives the right message on the right channel at the right time. And it does this completely automatically.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"We have been working with ADDITIVE as an online marketing partner for about four years. I would like to meet a partner at eye level so that we can pursue the same goal and work together to position Project Feuerstein and turn guests into our fans."</div><div class="article_quote_name u-text-style-main">Peter Mader</div></div></div>

The marketing success achieved can be measured in terms of reservation inquiries, bookings and reservation revenues. This allows for targeted optimization of marketing spend.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"ADDITIVE's system gives us the ability to measure success, reservation inquiries and bookings in terms of revenue. This allows us to manage our marketing spend more consciously and invest in the efforts that really pay off.."</div><div class="article_quote_name u-text-style-main">Peter Mader</div></div></div>

For more information on how hoteliers can make the most of their marketing budget, please read the free whitepaper: