General events or events that affect the hotel as an occasion are a proven and valuable way to use voucher marketing in a targeted manner.
The reason should be understandable to the guest:
- New opening of the hotel
- Mother's Day
- 20th anniversary of the hotel
- Valentine's Day and other holidays or celebrations.
These voucher promotions can be used for year-round hotel marketing. The services included in the occasional vouchers are selected and compiled according to the occasion, creating a unique experience for the guest that he or she would not receive in this form during a classic stay at the hotel. The more creative and specific the combination of services, the higher the USP and the higher the guest satisfaction.
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The most important questions about occasion-based vouchers:
What occasions are suitable for occasion-based hotel vouchers?
Events for occasion-based voucher packages in hotels include traditional calendar-based events (Christmas, Easter) and holidays such as Mother's Day, Father's Day or Valentine's Day. In addition, personal occasions such as birthdays, anniversaries, and graduations are good reasons to give gifts.
What channels can be used to distribute occasional vouchers?
Like other types of vouchers, occasional vouchers are best promoted through a variety of communication channels: the hotel's own voucher store on the hotel's website, in mailings or hotel newsletters, and in social media posts and ads.
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€72,000 Revenue Difference in a Real-World Comparison: Why Campaign Logic Determines Success in Hotel Marketing
