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Glossary overview

Lead Ads

Armin Gögele, last updated on August 07, 2023


Lead Ads are a type of advertisement that can be placed on social media platforms like Facebook and Instagram. While Like Ads are used to increase the number of "likes" on Facebook and Instagram pages, Lead Ads aim to quickly generate leads, i.e. new guest and customer contacts.


Simple forms allow users to enter information such as name, email address, location, date of birth, relationship status and more without leaving Facebook. In return, users receive more information, discounts or can enter competitions.


Lead Ads help businesses connect with people who are interested in their products and services. The guest data collected is integrated into the marketing cycle and used for remarketing or newsletter marketing, for example.

Advantages of Lead Ads in hotel marketing

The most important questions about lead ads in hotel marketing

What does a successful lead ad look like?

An effective lead ad contains precise and appealing visual elements that arouse the interest of the target group. The text should be concise and compelling to convey the added value of the offer to the user. A well-placed call-to-action should prompt action, and the data entry form should be simple and user-friendly. A high conversion rate and low cost per lead are indicators of a successful lead ad that helps generate valuable guest data and effectively support hotel marketing.

What type of offers are best suited for lead ads?

Lead ads should contain offers that offer clear added value for guests and create an incentive to provide their data. These include exclusive discounts, competitions, free travel guides or vouchers for additional services, such as a free breakfast.

How can the effectiveness of lead ads be measured?

The success of lead ads can be measured using various metrics, such as number of leads generated, cost per lead, conversion rate, and number of completed bookings or inquiries. Analytics data from social media platforms and other tracking tools should be used to track and continuously optimize the success of the ads.