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Glossary overview

Remarketing Hotel

Armin Gögele, last updated on August 22, 2023


Remarketing, also known as retargeting, describes a simple form of personalized communication with a target audience. It is a popular advertising technique in online marketing campaigns. People who have already visited a website, but have not made a conversion, are being determined in order to serve them with targeted ads at a later time.


Since these users are already familiar with the product or service, the probability of conversion following further marketing activities is comparatively high. With cookies and website pixels, user behavior can be analyzed and the target audience for remarketing can be selected. Remarketing ads can either address every website user or only users with specific characteristics, like the interest for a certain product or service. The message appeals to a very specific target audience and maximizes the chance of success.

Advantages of remarketing in hotel marketing

  • Higher conversion rate: Since remarketing ads reach people who have already shown interest, the probability of a booking or conversion is higher.
  • Personalized targeting: By analyzing user behavior, targeted ads can be placed that are tailored to the interests and needs of potential guests.
  • Stronger guest loyalty: remarketing enables hotels to continuously stay in the mind of potential guests and strengthen customer loyalty.
  • Optimization of advertising spend: Because remarketing ads target an already engaged audience, the cost per conversion can be reduced, resulting in more efficient use of the advertising budget.


Frequently asked questions about remarketing in hotel marketing

Why is remarketing important in hotel marketing?

 Remarketing allows hotels to retarget their potential guests across different online platforms and increase the chances of bookings. It strengthens brand presence and increases conversion rates.

How is the selection of target groups for remarketing ads done?

 Target groups are selected based on user behavior and interests, which are captured by cookies and website pixels. This allows specific user groups to be targeted.

How can I measure the effectiveness of my remarketing campaign?

 Effectiveness can be measured using metrics such as click-through rate, conversion rate, return on ad spend (ROAS), and cost per conversion.

What types of remarketing ads can be used in hotel marketing?

 Hotels can use different types of remarketing ads, such as text ads, display ads, video ads, or even dynamic ads that display specific offers or rooms.