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Glossary overview

Improve hotel occupancy

Armin Gögele, last updated on July 21, 2023

How to increase hotel occupancy

A good occupancy rate is crucial for the success of a hotel. There are several measures that can be taken to increase occupancy. Firstly, the online presence of the hotel should be optimized and the accessibility via email and telephone should be organized in a hospitable manner.


In addition to the online presence and the promotion of direct sales on the website, promotional measures can also be implemented. These include marketing campaigns such as special offers or packages aimed at specific target groups. Targeted online advertising via Google Ads (SEA) can also help generate more bookings. By implementing these measures, hotels can increase occupancy and ensure the long-term success of the hotel.

How do you measure the effectiveness of your hotel occupancy initiatives?

There are several approaches to measuring the effectiveness of hotel occupancy initiatives. One way is to track the number of bookings and average room rates before and after the measures are implemented. For example, data can be accessed and analyzed through the property management system (PMS) or the central reservation system (CRS). Another option is to conduct guest surveys to determine guest satisfaction and reasons for booking.

Key questions about improving hotel occupancy:

What measures are most effective in increasing hotel occupancy?

In addition to quantitative methods, qualitative evaluation is also important. Overall, it is important to regularly monitor and evaluate the effectiveness of measures to increase hotel occupancy in order to make adjustments if necessary and to establish a successful long-term strategy.

How can you determine the target audience for your own hotel and which channels are best suited to reach them?

In order to identify your hotel's target audience, it is important to focus on your strengths and unique selling propositions and define which group of guests would benefit most from them. Online marketing channels such as search engine advertising, social media and email marketing are appropriate.