Armin Gögele, last updated on July 21, 2023
How to increase hotel occupancy
A good occupancy rate is crucial for the success of a hotel. There are several measures that can be taken to increase occupancy. Firstly, the online presence of the hotel should be optimized and the accessibility via email and telephone should be organized in a hospitable manner.
In addition to the online presence and the promotion of direct sales on the website, promotional measures can also be implemented. These include marketing campaigns such as special offers or packages aimed at specific target groups. Targeted online advertising via Google Ads (SEA) can also help generate more bookings. By implementing these measures, hotels can increase occupancy and ensure the long-term success of the hotel.
How do you measure the effectiveness of your hotel occupancy initiatives?
There are several approaches to measuring the effectiveness of hotel occupancy initiatives. One way is to track the number of bookings and average room rates before and after the measures are implemented. For example, data can be accessed and analyzed through the property management system (PMS) or the central reservation system (CRS). Another option is to conduct guest surveys to determine guest satisfaction and reasons for booking.