The average hotel occupancy rate is one of the most important key figures to get an immediate overview of the current situation in a hotel. It indicates in percentage terms how high the current occupancy rate is in relation to capacity.
A distinction can be made between bed occupancy and room occupancy. Accordingly, the formula is either beds sold x 100 / bed capacity or rooms sold x 100 / room capacity. Average occupancy can be used to quickly compare years, months and even weeks and to take immediate action to improve. It is therefore advisable to look at the average occupancy rate as often as possible. Benchmarks can be used for comparison, such as the average occupancy rate of all accommodation structures in your region or country over a given period.