Armin Gögele, last updated on February 21, 2023
Digital direct sales in the hospitality industry
Online direct distribution / direct sales refers to the sale of hotel services directly to the customer via digital channels such as the hotel's own website, online booking portals or social networks. Compared to traditional direct distribution, digital direct distribution offers several advantages, such as greater reach, better data analysis and marketing capabilities, and an easier and faster booking option for the guest.
Pathways to successful digital direct distribution
In recent years, the hotel industry has placed a strong focus on digital direct sales. Success depends on a number of factors, including SEO and SEA, as well as direct messaging via social media. Another advantage of digital direct marketing is its greater reach and targeting online. By using different channels and personalization options, especially in newsletter marketing, hotels can achieve a wider reach and target their audience.
The most important questions about digital direct selling in hotels.
What are the best online marketing strategies for direct distribution for hotels?
There are several online marketing strategies available for direct-selling hotels. One option is Search Engine Optimization
(SEO) to rank as high as possible in search engine results. Another strategy is to use Google Ads
to target advertising to specific keywords. Social media marketing
can also be an effective strategy to raise your hotel's profile online and interact directly with potential guests.
How can I increase my hotel's revenue through digital direct sales?
There are several ways to increase revenue through digital direct selling. Targeted online marketing, such as paid advertising and social media campaigns, can increase the hotel's visibility and generate customer interest. Another option is to introduce discounts and special offers to encourage customers to book directly on the hotel website.
How do I measure the success of my digital direct distribution?
There are several metrics that can be tracked to measure the success of digital direct sales. One important metric is the conversion rate
, which indicates how many website visitors actually become paying guests. In addition, it's important to regularly review and adjust your online marketing strategy
and campaigns to ensure they are achieving their goals.