Armin Gögele, last updated on August 11, 2023
What is Hotel Google Marketing?
Google Marketing plays a vital role in hotel marketing. Today, a hotel's online presence is more important than ever to reach and convince potential guests online. Hotel Google Marketing is the marketing of hotels through Google, specifically through the Google search engine. The goal is to increase a hotel's visibility in search results and thereby generate more bookings.
How does Hotel Google Marketing work?
Hotel Google Marketing consists of several components. These include Search Engine Optimization (SEO), Search Engine Advertising (SEA) and Google My Business. Through targeted website optimization and the use of relevant keywords, hotels can be found more easily in Google's organic search results. With SEA, hotels can place targeted ads to increase their visibility. Google My Business allows hoteliers to manage a hotel profile on Google and provide information such as opening hours, reviews and photos.
What are the benefits of Hotel Google Marketing?
With Hotel Google Marketing, hotels can improve their online presence and attract potential guests. Higher visibility in search results can lead to more clicks to the website and therefore more bookings. In addition, Google My Business offers a free way to manage the hotel's online profile on Google, providing important information and a direct booking option for potential guests.