Armin Gögele, last updated on July 20, 2023
What is hotel direct distribution?
Direct hotel distribution refers to the sale of hotel rooms and services without the use of third parties, such as online travel agencies (OTAs). It includes the ability for guests to book directly through the hotel's website, by phone or email.
Direct-to-Hotel is important because it allows hotels to maintain control of their bookings and strengthen their relationship with guests, while saving costs associated with commissions paid to third parties.
Benefits of direct selling in the hotel industry
There are many benefits to direct selling in the hospitality industry. Better contact with the guest can create a stronger bond, which can lead to repeat bookings and referrals. Direct selling can also help increase hotel occupancy by handling bookings directly on the hotel's own website or through telephone and e-mail reservations. Direct sales can be further enhanced and optimized by integrating online booking systems and social media platforms.