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Glossary overview

Hotel direct sales

also hotel direct distribution

Armin Gögele, last updated on July 20, 2023

What is hotel direct distribution?

Direct hotel distribution refers to the sale of hotel rooms and services without the use of third parties, such as online travel agencies (OTAs). It includes the ability for guests to book directly through the hotel's website, by phone or email.


Direct-to-Hotel is important because it allows hotels to maintain control of their bookings and strengthen their relationship with guests, while saving costs associated with commissions paid to third parties. 

Benefits of direct selling in the hotel industry

There are many benefits to direct selling in the hospitality industry. Better contact with the guest can create a stronger bond, which can lead to repeat bookings and referrals. Direct selling can also help increase hotel occupancy by handling bookings directly on the hotel's own website or through telephone and e-mail reservations. Direct sales can be further enhanced and optimized by integrating online booking systems and social media platforms.

 Key questions on hotel direct sales/direct hotel distribution

As a hotelier, how can I make my direct sales more effective?

Hoteliers can use various strategies to improve direct sales. One important measure is to create an attractive and user-friendly website that provides all the important information about your hotel.

How can I measure the success of my hotel's direct sales?

One way to measure a hotel's direct sales success is to analyse booking data. You can compare different metrics such as conversion rate, average booking value or number of bookings per channel.

How can I increase my hotel's revenue through direct selling?

There are several ways to increase a hotel's direct sales revenue. With a good online presence and clear positioning, hotels can target potential guests and have them book directly through their own website or booking system.