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Trends, Best Practices and Strategic Insights for the Hotel Industry.

Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

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The 5 Most Common Hotel Marketing Mistakes

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by Peter Putzer
02 March 2021
Online-Marketing
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The 5 Most Common Hotel Marketing Mistakes

Online-Marketing
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by Peter Putzer
4 min read
4 min watch
March 2021

8 Trends in Online Marketing: How Hotels Can Use Them to Their Advantage

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by Armin Gögele
23 February 2021
Online-Marketing
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8 Trends in Online Marketing: How Hotels Can Use Them to Their Advantage

Online-Marketing
Fachbeitrag
by Armin Gögele
5 min read
5 min watch
February 2021

Best Practice List: 25 Subject Lines for Hotel Newsletters

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by Peter Putzer
22 February 2021
Online-Marketing
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Best Practice List: 25 Subject Lines for Hotel Newsletters

Online-Marketing
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by Peter Putzer
4 min read
4 min watch
February 2021

The Guide to More Regular Guests Thanks To Marketing Automation

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by Joachim Leiter
15 February 2021
Marketing Automatisierung für Hotels
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The Guide to More Regular Guests Thanks To Marketing Automation

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
1 min read
1 min watch
February 2021

Alpin Panorama Hotel Hubertus Increases Revenue with Marketing Automation

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by Peter Putzer
09 February 2021
Marketing Automatisierung für Hotels
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Alpin Panorama Hotel Hubertus Increases Revenue with Marketing Automation

Marketing Automatisierung für Hotels
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
February 2021

Content Marketing for Hotels: One Central Software for all Content

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by Matthias Ebner
25 January 2021
ADDITIVE+ NEWS
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Content Marketing for Hotels: One Central Software for all Content

ADDITIVE+ NEWS
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by Matthias Ebner
2 min read
2 min watch
January 2021

Email Marketing: 3 Trends for Tourism

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by Armin Gögele
13 January 2021
Online-Marketing
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Email Marketing: 3 Trends for Tourism

Online-Marketing
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by Armin Gögele
3 min read
3 min watch
January 2021

The Top 5 Hotel Voucher Types

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by Peter Putzer
12 January 2021
Online-Marketing
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The Top 5 Hotel Voucher Types

Online-Marketing
Fachbeitrag
by Peter Putzer
4 min read
4 min watch
January 2021

Weitzer Hotels & Restaurants | Austria

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by Stefan Hellweger
05 January 2021
Branchen Trends & News
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Weitzer Hotels & Restaurants | Austria

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
January 2021

Successful Online Marketing System Now Available for Casablanca Hotelsoftware

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by Matthias Ebner
22 December 2020
ADDITIVE+ NEWS
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Successful Online Marketing System Now Available for Casablanca Hotelsoftware

ADDITIVE+ NEWS
Fachbeitrag
by Matthias Ebner
3 min read
3 min watch
December 2020

Giraffes and gorillas I Kenya & Rwanda

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by Stefan Hellweger
22 December 2020
Branchen Trends & News
Fachbeitrag

Giraffes and gorillas I Kenya & Rwanda

Branchen Trends & News
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by Stefan Hellweger
1 min read
1 min watch
December 2020

Conversion Rate Optimization: 5 Steps to Success

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by Armin Gögele
16 December 2020
Online-Marketing
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Conversion Rate Optimization: 5 Steps to Success

Online-Marketing
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by Armin Gögele
4 min read
4 min watch
December 2020

New ADDITIVE+ Voucher Payment Options

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by Matthias Ebner
15 December 2020
ADDITIVE+ NEWS
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New ADDITIVE+ Voucher Payment Options

ADDITIVE+ NEWS
Fachbeitrag
by Matthias Ebner
1 min read
1 min watch
December 2020

ADDITIVE+ NEWSLETTER: One Click to the Right Guest

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by Matthias Ebner
15 December 2020
ADDITIVE+ NEWS
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ADDITIVE+ NEWSLETTER: One Click to the Right Guest

ADDITIVE+ NEWS
Fachbeitrag
by Matthias Ebner
1 min read
1 min watch
December 2020

Online Marketing for a Hotel with an International Appeal: Apfelhotel Torgglerhof

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by Peter Putzer
07 December 2020
Online-Marketing
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Online Marketing for a Hotel with an International Appeal: Apfelhotel Torgglerhof

Online-Marketing
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by Peter Putzer
1 min read
1 min watch
December 2020

In Conversation with Carsten Seubert, Hotel Adlon Kempinski Berlin - Part 2

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by Joachim Leiter
03 December 2020
Online-Marketing
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In Conversation with Carsten Seubert, Hotel Adlon Kempinski Berlin - Part 2

Online-Marketing
Fachbeitrag
by Joachim Leiter
7 min read
7 min watch
December 2020

Guest Life Cycle: The Key to Optimizing Hotel Profits

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by Joachim Leiter
02 December 2020
Marketing Automatisierung für Hotels
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Guest Life Cycle: The Key to Optimizing Hotel Profits

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
5 min read
5 min watch
December 2020

In Conversation with Carsten Seubert, Hotel Adlon Kempinski Berlin - Part 1

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by Joachim Leiter
02 December 2020
Online-Marketing
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In Conversation with Carsten Seubert, Hotel Adlon Kempinski Berlin - Part 1

Online-Marketing
Fachbeitrag
by Joachim Leiter
6 min read
6 min watch
December 2020

Why Hotels Can Benefit From Email Marketing

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by Peter Putzer
30 November 2020
Online-Marketing
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Why Hotels Can Benefit From Email Marketing

Online-Marketing
Fachbeitrag
by Peter Putzer
3 min read
3 min watch
November 2020

The Top 4 Reasons Guests Buy Vouchers

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by Armin Gögele
23 November 2020
Online-Marketing
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The Top 4 Reasons Guests Buy Vouchers

Online-Marketing
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by Armin Gögele
3 min read
3 min watch
November 2020

Marketing Automation at the 5 Star Hotel Quelle (IT): A Success Story

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by Peter Putzer
27 October 2020
Marketing Automatisierung für Hotels
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Marketing Automation at the 5 Star Hotel Quelle (IT): A Success Story

Marketing Automatisierung für Hotels
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
October 2020

Hotel Online Marketing: Personalized Communication Leads to More Regular Guests

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by Joachim Leiter
07 October 2020
Marketing Automatisierung für Hotels
Fachbeitrag

Hotel Online Marketing: Personalized Communication Leads to More Regular Guests

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
4 min read
4 min watch
October 2020

In Conversation with Philip Ibrahim, The Student Hotel Berlin - Part 2

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by Joachim Leiter
29 September 2020
Online-Marketing
Fachbeitrag

In Conversation with Philip Ibrahim, The Student Hotel Berlin - Part 2

Online-Marketing
Fachbeitrag
by Joachim Leiter
5 min read
5 min watch
September 2020

Why Regular Guests Deserve More Attention in Hotel-Marketing

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by Joachim Leiter
29 September 2020
Marketing Automatisierung für Hotels
Fachbeitrag

Why Regular Guests Deserve More Attention in Hotel-Marketing

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
4 min read
4 min watch
September 2020

In Conversation with Philip Ibrahim, The Student Hotel Berlin - Part 1

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by Joachim Leiter
17 September 2020
Online-Marketing
Fachbeitrag

In Conversation with Philip Ibrahim, The Student Hotel Berlin - Part 1

Online-Marketing
Fachbeitrag
by Joachim Leiter
8 min read
8 min watch
September 2020