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Trends, Best Practices and Strategic Insights for the Hotel Industry.

Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

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Successful Online Marketing System Now Available for Casablanca Hotelsoftware

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by Matthias Ebner
22 December 2020
ADDITIVE+ NEWS
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Successful Online Marketing System Now Available for Casablanca Hotelsoftware

ADDITIVE+ NEWS
Fachbeitrag
by Matthias Ebner
3 min read
3 min watch
December 2020

Giraffes and gorillas I Kenya & Rwanda

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by Stefan Hellweger
22 December 2020
Branchen Trends & News
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Giraffes and gorillas I Kenya & Rwanda

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
December 2020

Conversion Rate Optimization: 5 Steps to Success

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by Armin Gögele
16 December 2020
Online-Marketing
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Conversion Rate Optimization: 5 Steps to Success

Online-Marketing
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by Armin Gögele
4 min read
4 min watch
December 2020

New ADDITIVE+ Voucher Payment Options

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by Matthias Ebner
15 December 2020
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New ADDITIVE+ Voucher Payment Options

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by Matthias Ebner
1 min read
1 min watch
December 2020

ADDITIVE+ NEWSLETTER: One Click to the Right Guest

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by Matthias Ebner
15 December 2020
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ADDITIVE+ NEWSLETTER: One Click to the Right Guest

ADDITIVE+ NEWS
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by Matthias Ebner
1 min read
1 min watch
December 2020

Online Marketing for a Hotel with an International Appeal: Apfelhotel Torgglerhof

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by Peter Putzer
07 December 2020
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Online Marketing for a Hotel with an International Appeal: Apfelhotel Torgglerhof

Online-Marketing
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by Peter Putzer
1 min read
1 min watch
December 2020

In Conversation with Carsten Seubert, Hotel Adlon Kempinski Berlin - Part 2

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by Joachim Leiter
03 December 2020
Online-Marketing
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In Conversation with Carsten Seubert, Hotel Adlon Kempinski Berlin - Part 2

Online-Marketing
Fachbeitrag
by Joachim Leiter
7 min read
7 min watch
December 2020

Guest Life Cycle: The Key to Optimizing Hotel Profits

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by Joachim Leiter
02 December 2020
Marketing Automatisierung für Hotels
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Guest Life Cycle: The Key to Optimizing Hotel Profits

Marketing Automatisierung für Hotels
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by Joachim Leiter
5 min read
5 min watch
December 2020

In Conversation with Carsten Seubert, Hotel Adlon Kempinski Berlin - Part 1

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by Joachim Leiter
02 December 2020
Online-Marketing
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In Conversation with Carsten Seubert, Hotel Adlon Kempinski Berlin - Part 1

Online-Marketing
Fachbeitrag
by Joachim Leiter
6 min read
6 min watch
December 2020

Why Hotels Can Benefit From Email Marketing

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by Peter Putzer
30 November 2020
Online-Marketing
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Why Hotels Can Benefit From Email Marketing

Online-Marketing
Fachbeitrag
by Peter Putzer
3 min read
3 min watch
November 2020

The Top 4 Reasons Guests Buy Vouchers

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by Armin Gögele
23 November 2020
Online-Marketing
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The Top 4 Reasons Guests Buy Vouchers

Online-Marketing
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by Armin Gögele
3 min read
3 min watch
November 2020

Marketing Automation at the 5 Star Hotel Quelle (IT): A Success Story

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by Peter Putzer
27 October 2020
Marketing Automatisierung für Hotels
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Marketing Automation at the 5 Star Hotel Quelle (IT): A Success Story

Marketing Automatisierung für Hotels
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
October 2020

Hotel Online Marketing: Personalized Communication Leads to More Regular Guests

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by Joachim Leiter
07 October 2020
Marketing Automatisierung für Hotels
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Hotel Online Marketing: Personalized Communication Leads to More Regular Guests

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
4 min read
4 min watch
October 2020

In Conversation with Philip Ibrahim, The Student Hotel Berlin - Part 2

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by Joachim Leiter
29 September 2020
Online-Marketing
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In Conversation with Philip Ibrahim, The Student Hotel Berlin - Part 2

Online-Marketing
Fachbeitrag
by Joachim Leiter
5 min read
5 min watch
September 2020

Why Regular Guests Deserve More Attention in Hotel-Marketing

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by Joachim Leiter
29 September 2020
Marketing Automatisierung für Hotels
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Why Regular Guests Deserve More Attention in Hotel-Marketing

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
4 min read
4 min watch
September 2020

In Conversation with Philip Ibrahim, The Student Hotel Berlin - Part 1

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by Joachim Leiter
17 September 2020
Online-Marketing
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In Conversation with Philip Ibrahim, The Student Hotel Berlin - Part 1

Online-Marketing
Fachbeitrag
by Joachim Leiter
8 min read
8 min watch
September 2020

Reaching international guests with ADDITIVE+ APPS

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by Matthias Ebner
14 September 2020
ADDITIVE+ NEWS
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Reaching international guests with ADDITIVE+ APPS

ADDITIVE+ NEWS
Fachbeitrag
by Matthias Ebner
1 min read
1 min watch
September 2020

Newsletter Marketing in the Hotel Industry: The Top 8 Ways to Segment Guests

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by Peter Putzer
11 September 2020
Online-Marketing
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Newsletter Marketing in the Hotel Industry: The Top 8 Ways to Segment Guests

Online-Marketing
Fachbeitrag
by Peter Putzer
4 min read
4 min watch
September 2020

The World's Top 25 Hotel Brands

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by Peter Putzer
10 August 2020
Branchen Trends & News
Fachbeitrag

The World's Top 25 Hotel Brands

Branchen Trends & News
Fachbeitrag
by Peter Putzer
1 min read
1 min watch
August 2020

Storytelling for Hotels: Advertising was Yesterday. Emotional Guest Communication is the Future

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by Peter Putzer
04 August 2020
Online-Marketing
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Storytelling for Hotels: Advertising was Yesterday. Emotional Guest Communication is the Future

Online-Marketing
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by Peter Putzer
5 min read
5 min watch
August 2020

News about ADDITIVE+ NEWSLETTER

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by Matthias Ebner
06 July 2020
ADDITIVE+ NEWS
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News about ADDITIVE+ NEWSLETTER

ADDITIVE+ NEWS
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by Matthias Ebner
1 min read
1 min watch
July 2020

Kagga Kamma Private Game Reserve I South Africa

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by Stefan Hellweger
29 June 2020
Branchen Trends & News
Fachbeitrag

Kagga Kamma Private Game Reserve I South Africa

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
June 2020

In Conversation with Dr. Aljoscha Burchardt, DFKI Berlin

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by Joachim Leiter
18 June 2020
Marketing Automatisierung für Hotels
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In Conversation with Dr. Aljoscha Burchardt, DFKI Berlin

Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
9 min read
9 min watch
June 2020

Remarketing - The Right Message at The Right Time to The Right Guest

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by Armin Gögele
16 June 2020
Marketing Automatisierung für Hotels
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Remarketing - The Right Message at The Right Time to The Right Guest

Marketing Automatisierung für Hotels
Fachbeitrag
by Armin Gögele
4 min read
4 min watch
June 2020

In Conversation with Laura Kockott and Frederik Sens, Gorki Apartments Berlin

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by Joachim Leiter
14 May 2020
Online-Marketing
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In Conversation with Laura Kockott and Frederik Sens, Gorki Apartments Berlin

Online-Marketing
Fachbeitrag
by Joachim Leiter
12 min read
12 min watch
May 2020