Fachbeitrag

Stop wasting money. How much budget do hotels really need for online marketing?

1 min

10 November 2021

Stop wasting money. How much budget do hotels really need for online marketing?

Online marketing is essential for hotels — but how much budget is actually necessary? We look at how much money hotels should invest wisely to achieve their marketing goals and increase their profitability.

Optimum marketing budget for hotels

How much marketing budget really makes sense for hotels? Hoteliers regularly ask themselves this question. Budget decisions in online marketing They are more likely to be hit from the stomach than from the head.

In the free white paper “Stop wasting money. How much budget do hotels really need for online marketing?” hoteliers will find various options for calculating the budget to be used, including practical examples from real hotel companies. These instructions provide security and provide a data-based basis for deciding on the optimal marketing budget for your own company.

"Hotels with a small to medium-sized marketing budget — like almost all family-run businesses in the Alpine region — should invest a large part online. This is because the measures are more efficient, adjustments can be made flexibly at any time and the results are clearly measurable."

Armin Gögele