Fachbeitrag

Guldsmeden Hotels | Europe & Bali

1 min
27 October 2021
Hotel room at the Guldsmeden Hotel

Guldsmeden Hotels | Europe & Bali

Play video

Guldsmeden Hotels focus on sustainability and innovative concepts to delight their guests with a unique experience. In this article, you will learn how the hotel group is setting new standards for sustainable tourism in Europe and Bali.

The concept of Guldsmeden Hotels

Guldsmeden Hotels is a family-owned chain of environmentally friendly boutique hotels based in Copenhagen, Denmark. Besides the 5 properties here, Guldsmeden Hotels has five properties throughout Europe (Denmark, Iceland, Norway, Germany, France) and one outside Europe, on Bali. The first hotel in the chain was founded in 1999 by Sandra and Mar Weinert in Århus on Guldsmedgade (gade = Danish for street, hence the name), and the founders continue to be the managing directors.

Coziness and comfort, the typical Danish hygge atmosphere, can be felt throughout Guldsmeden Hotels. The rooms, which are generally kept dark, are often made homey and cozy by candlelight. This unique style is also reflected in the playful design of the website.

The philosophy of Guldsmeden Hotels

Beyond design, sustainability, and ecology are at the heart of the hotels' communication. These values are not just empty words. All the hotels are Green Globe certified (one of the most prestigious awards in the hospitality industry), Gold Ø certified (the official Danish label for 90-100% organic products) and members of the sustainable booking platform EcoHotels.com. The concepts of organic, sustainable and fair trade permeate every aspect of the hotels' operations, from the food and menus, to their own skincare line, to the materials used in renovations and furnishings. The hotels show that eco-friendly design does not mean Spartan: the interiors are colorful, stylish and very hip.

For more information, please visit the hotel chain's website.

Best Practices, Know-How and Success Stories: More Articles to Discover

Results of the ADDITIVE Search Lift Study: How Social Media Ads Boost Google Search Performance in Hotel Marketing

Watch video
Read article
by David Weitlaner
May 2026

Marketing Real Talk #2: AI in Hotel Marketing – Why Software Tools Alone Can't Replace Strategic Expertise

Watch video
Read article
by Julia Hartig
April 2026

Exclusive Travel Data as a Competitive Advantage in Hotel Marketing

Watch video
Read article
by Alexander Mayr
April 2026

ADDITIVE+ NEWSLETTER: How Efficient Guest Communication Succeeds in the Hotel Industry

Watch video
Read article
by Peter Putzer
April 2026

Tourism Metropolis Rome: ADDITIVE Expands Its International Location Network

Watch video
Read article
by Stefan Hellweger
March 2026

How Social Media Influences Google Search: The "Search Lift Study" for Leisure Hotels

Watch video
Read article
by David Weitlaner
March 2026