More revenue with system: Data-driven online marketing at Active Family Spa Resort Stroblhof
How does the Active Family Spa Resort Stroblhof increase revenue through data-driven online marketing? This article highlights how systematic analysis of customer data can significantly boost success in hotel marketing.
Erfolg durch datengetriebenes Online-Marketing
Hotelier couple Sara Keller Pircher and Hansjörg Pircher of the Active Family Spa Resort Stroblhof (South Tyrol/Italy) rely on a data-driven approach to digital marketing that makes success visible in sales figures.
Decisions about online marketing efforts are often made by instinct. However, there are tools and ways to track which online marketing activities lead to which results. The key is to use the data available to the hotel.
In one year, the Active Family Spa Resort Stroblhof achieved 502 reservations and a return on investment (ROI) of 1,300% thanks to this new approach. ADDITIVE's free case study describes exactly how this renowned hotel achieved these results and how other hotels can benefit.
Download the free case study of the Active Family Spa Resort Stroblhof now, including all the success figures and the seven success factors for data-driven online marketing in hotels.
Systematic Revenue Growth:
How the Stroblhof Resort measures marketing success in reservations
- The results of the marketing campaign at Stroblhof Resort
- 7 success factors for data-driven hotel marketing
- Specific tips on how to systematically generate revenue
- Make guest communication effective and predictable
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