Successful Social Media Marketing

The 5-star Feuerstein Nature Family Resort in Pflerschtal (South Tyrol, Italy) has been using the trending social network TikTok for additional social media marketing since January 2021. As one of the first holiday resorts in the Alpine region, it is gaining experience with the effectiveness of the platform in attracting new guests. The goal is to reach young, trend-conscious parents and get them excited about the luxurious family hotel in the middle of the South Tyrolean mountains."Peter Mader, hotelier of the Feuerstein Resort, demonstrates his marketing expertise: "The Feuerstein is future-oriented and dares to try something new. The free case study from ADDITIVE shows what results the Feuerstein achieved with TikTok in the first few months, whether the goal was achieved, and how other hotels can benefit from the lessons learned.Download the free case study