My Arbor Achieves Over 1,800% ROI

Alexandra Huber from My Arbor in Brixen (South Tyrol/Italy) and her colleague Katrin Hilpold (Management Front Office) talk about their success with ADDITIVE's marketing automation software.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"At first we could hardly believe that the system runs completely automatically - without any manual work on our part. And the best part is that the software learns every day, so it's constantly optimizing the results itself."</div><div class="article_quote_name u-text-style-main">Alexandra Huber</div></div></div>

The My Arbor has been using ADDITIVE+ MARKETING AUTOMATION, which was developed specifically for the hotel industry, since 2019. The My Arbor team is more convinced than ever of the benefits, especially since the year-round, targeted communication with (potential) guests before and after their stay would be impossible to manage manually. The results speak for themselves:

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"With more than 2,000 guest inquiries, about 360 reservations and more than 120 new and returning guests, the ADDITIVE+ MARKETING AUTOMATION achieved an ROI of more than 1,800%. The investment has paid for itself many times over."</div><div class="article_quote_name u-text-style-main">Alexandra Huber</div></div></div>

For more information on how hoteliers can make the most of their marketing budget, please read the free white paper: