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Glossary overview

Brand Advertising

Armin Gögele, last updated on June 15, 2023

Brand advertising is a form of advertising used to establish awareness for a brand, a product or a service in order to strengthen identity and increase customer loyalty. It can employ all common advertising techniques, like social media advertising or search engine advertising. Brand advertising is a long-term measure and its results are not immediate. As opposed to performance-based advertising, brand advertising does not contain any direct call to action and therefore does not generate direct outcomes. Its main goal is creating a lasting emotional connection to the brand, product or service.

Advantages of Brand Advertising in Hotel Marketing

  • Building brand awareness
  • Strengthening brand image
  • Setting oneself apart from competitors by highlighting unique selling propositions
  • Establishing trust
  • Long-term impact

The most important questions about Brand Advertising

How can brand advertising be implemented in hotel marketing?

Brand advertising can be accomplished by placing appealing advertisements on social media platforms or search engines to showcase the brand to the target audience and attract potential guests.

What should be considered for the effective implementation of brand advertising?

 Effective brand campaigns require a thorough analysis of the target audience to understand their needs and interests. It is important to define and emphasize the uniqueness of the hotel brand and create an emotional connection with guests through compelling stories and experiences. Providing a consistent design, clear messaging, and integrating multiple channels for greater reach is vital.

How is the success of brand advertising measured?

The success of brand advertising can be measured through common metrics such as increased brand awareness, website traffic growth, booking inquiries and conversions, as well as online guest reviews.

How long does it take to see results from a brand campaign?

Brand advertising is a long-term strategy, and results may not be immediately evident. It may take some time to enhance brand awareness and establish trust with potential guests.