Armin Gögele, last updated on August 04, 2023
Voucher Marketing in the Hotel Industry
Voucher marketing is part of a hotel's marketing strategy. As a sub-discipline in the overall picture of digital marketing, there are different types of use. These can include vouchers for regular guests, such as a special incentive for previously unused or frequently used hotel-internal services, or vouchers for first-time bookings and guests who have never visited the hotel before. In general, voucher marketing in the hotel industry is an effective contribution to individual guest loyalty.
This is mainly due to the many different ways it can be used, such as discount promotions, vouchers for the hotel's spa or restaurant, but also for room reservations or other discounts. In some holiday regions, it also makes sense for hoteliers to partner with local activity providers and offer vouchers to their own guests.
Voucher marketing for new hotel openings
When opening a new hotel, voucher marketing is an excellent way to increase awareness, for example by offering great deals and promotions, such as a voucher for the hotel restaurant to the first 100 guests who make a room reservation. An extravagant example that many hoteliers can use in the form of social media advertising is a voucher for an overnight stay in exchange for a linked post about the hotel on social media. In this way, hoteliers can get honest feedback and build awareness of the hotel right from the start. In addition, voucher marketing can be used to persuade both regular and new guests of a hotel chain to book relatively quickly.