Viral marketing or viral advertising is a marketing strategy that allows content to spread efficiently and quickly and to reach a large number of people.
The word “viral” refers to how users spread information in a short time, in the same way, a virus spreads from one person to another. A business can attract attention on social media platforms and promote a product, brand, or service by sharing funny, unusual, or provocative content.
Viral videos are the most common form of viral content. The goal is to trigger users’ emotions and to encourage them to share the content in order to reach a large number of potential customers.
Even though viral marketing can generate success with comparatively low economical effort, it can also trigger negative feedback and damage a business’s image.
Advantages of viral marketing in hotel marketing
- High reach
- Increase of awareness
- Improvement of authenticity
- Successful marketing strategy for attracting new guests
- Insights from the TikTok campaign at Feuerstein Resort
- The advantages and disadvantages compared to Facebook and Instagram
- What hotels can achieve with TikTok (including campaign results)
Frequently asked questions about viral marketing:
What types of content are best suited for viral marketing in the hotel industry?
In hotel marketing, content that captures the authentic and unique experience of a hotel is most suitable. Videos or images that showcase the inviting atmosphere, the appealing design of the rooms, the culinary delights or special activities have the potential to go viral. Such content stirs emotions, arouses curiosity and stimulates the viewers' imagination, which can lead to them sharing the content and thus generating widespread awareness.
Can viral marketing be targeted?
Virality is difficult to predict. While creativity and strategy can influence success, there is no guarantee of viral spread.
How can you measure the success of a viral campaign?
Indicators of success include the number of views, shares, comments and the resulting conversion rates.
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