Performance marketing refers to online marketing techniques aimed at prompting certain actions and/or transactions. Measurable results, like inquiries, reservations, product purchases, or registrations, form the basis for performance marketing. Search engine marketing and email marketing are the preferred techniques for an effective performance marketing campaign. In this context, the most common KPIs are conversions, clicks, and traffic. By measuring these parameters, the performance of the online marketing campaign can be gauged and, if need be, optimized.
- How the hotel got 350 additional reservations
- Invest €1, generate over €51
- Make reservations predictably
- Practical tips for marketing automation in hotels
Book your Hotel Marketing Consultation:
15-Minute Expert Session - Free & without Obligation
- Exclusive one-on-one video call — free of charge, with no obligations
- In-depth assessment of your current digital marketing setup
- How to leverage guest data to drive direct revenue growth
- Proven strategies to boost occupancy and booking performance
Results of the ADDITIVE Search Lift Study: How Social Media Ads Boost Google Search Performance in Hotel Marketing
.jpg)
Marketing Real Talk #2: AI in Hotel Marketing – Why Software Tools Alone Can't Replace Strategic Expertise
ADDITIVE+ NEWSLETTER: How Efficient Guest Communication Succeeds in the Hotel Industry
.png)
Tourism Metropolis Rome: ADDITIVE Expands Its International Location Network
