Armin Gögele, last updated on May 09, 2023
Increase bookings through hotel email marketing
One of the most effective online marketing tools for hotels is hotel email marketing. It is a cost-effective and direct way for hotels to communicate with their guests. The approach is personalized, which in turn increases the number of bookings and builds guest loyalty.
Steps in creating an email campaign
- Identify your target audience:
Before starting an email campaign, the target audience needs to be identified. Who are the hotel's guests? Once identified, personalized emails can be created that are tailored to their needs and interests. - Choose the right email marketing software:
The software must meet the hotel's needs and be as easy to use as possible. It is also important to ensure that the software integrates well with the hotel's other tools. - Email template and content creation:
Creating engaging email templates and relevant content is critical to the success of hotel email marketing. Templates need to be aligned with the hotel's corporate identity, and content needs to provide a recognizable value proposition to guests. - Personalize emails:
A personalized email can make the difference between a guest booking or not. Guests should feel that they are being addressed individually. This can be achieved by using the guest's name or by recommending special offers.