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Glossary overview

Hotel Email Marketing

Armin Gögele, last updated on May 09, 2023

Increase bookings through hotel email marketing

One of the most effective online marketing tools for hotels is hotel email marketing. It is a cost-effective and direct way for hotels to communicate with their guests. The approach is personalized, which in turn increases the number of bookings and builds guest loyalty.

Steps in creating an email campaign

  • Identify your target audience:
    Before starting an email campaign, the target audience needs to be identified. Who are the hotel's guests? Once identified, personalized emails can be created that are tailored to their needs and interests.
  • Choose the right email marketing software:
    The software must meet the hotel's needs and be as easy to use as possible. It is also important to ensure that the software integrates well with the hotel's other tools.
  • Email template and content creation:
    Creating engaging email templates and relevant content is critical to the success of hotel email marketing. Templates need to be aligned with the hotel's corporate identity, and content needs to provide a recognizable value proposition to guests.
  • Personalize emails:
    A personalized email can make the difference between a guest booking or not. Guests should feel that they are being addressed individually. This can be achieved by using the guest's name or by recommending special offers.

Top questions about hotel email marketing

What is Hotel Email Marketing, and why is it important?

Hotel email marketing is an online marketing strategy where hotels send emails to potential and existing guests to inform them of offers and news. It is important because it is a cost-effective way to communicate directly with guests and build guest loyalty.

What kind of emails can I send to my guests?

Hotels can send different types of emails to their guests, such as welcome emails, offers, event invitations, feedback requests and regular newsletters and updates.

How often should I email my guests?

It is important to strike a balance between too many and too few emails. A good frequency depends on the type of email and the expectations of the guests.