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Glossary overview

Email marketing agency

Armin Gögele, last updated on August 15, 2023


An email marketing agency will advise and assist in the development and planning of a newsletter campaign that maximizes the potential of the existing marketing strategy. Email marketing requires precision and is best used as a complement to other marketing efforts on the hotel website.

Benefits and advantages of using an email marketing agency

A partner in newsletter marketing helps to analyze the needs and potential of hotel marketing newsletters. Typically, a bespoke approach will be taken, which will include copywriting, sending and optimizing, monitoring and tracking each email marketing campaign.

How an email marketing agency works

As newsletter marketing is often used as a supplement, the agency can develop the hotel newsletter as well as the overall hotel marketing strategy. This includes aspects such as SEO and SEA and of course website copywriting to generate more customers.

The most important questions to ask your email marketing agency:

What is an email marketing agency?

An email marketing agency is a professional services company that specializes in planning, creating and implementing email marketing campaigns. It helps businesses send effective and targeted marketing messages to their audiences via email.

Why should I use an email marketing agency?

An email marketing agency has expertise and experience in creating engaging and effective email campaigns. It can help you segment your target audiences, design content, optimize deliverability and measure the success of your campaigns.

What are the benefits of an email marketing agency?

An email marketing agency offers several advantages: it has expertise in email marketing and can apply proven strategies. This saves time as it handles tasks such as email creation, sending and analysis. Targeted segmentation and personalized content lead to higher engagement rates. In addition, agencies are scalable and can adapt to changing business needs.

 What does an email marketing agency do for hotel newsletters?

A holistic approach is recommended, where new customers, prospective customers and existing customers all receive different newsletters. An email marketing agency can take care of the technical requirements as well as the content.

How important is planning a newsletter?

For successful customer retention, planning is definitely relevant to the success of the email marketing campaign. Not only can newsletter marketing be used to attract new customers, but it can also be used to remind existing customers of the hotel's offers and promotions.

How is the success of email marketing campaigns measured?

 Success is measured by various metrics, including open rate, click rate, conversion rate, unsubscribe rate, and return on investment (ROI).