By using hashtags strategically, the reach of posts on social networks can be significantly expanded. This enables the targeting of new audiences and increases overall interaction rates. Choosing the right hashtags can efficiently address specific target groups by associating the content with particular topics. Additionally, hashtags serve as a simple tool for content research and tracking current trends, offering guidance in developing audience-relevant content in digital marketing.

A targeted selection of the right hashtags contributes to the efficient and focused targeting of specific target groups. This is achieved by associating the content with specific topics through hashtags. Therefore, in the context of online marketing for hotels, it is advisable to consider the hashtags used in addition to analyzing the behavior and interests of the target audience. The aim should be to address a particular audience using hashtags that are popular among all travelers (e.g., #travel) will generally have little effect - targeted hashtags in a niche area (e.g., #travelsouthtyrol) will generate attention within the right target audience and thus contribute specifically to the success of a well-thought-out social media strategy for hotels.