Launched in 2010, Pinterest is an image-sharing social network actively used by 442 million people worldwide. As the name of the platform suggests, images that are important to the user can be pinned to a virtual bulletin board. In this way, users can share their own interests in the form of images and get inspiration and ideas on certain topics. Other users can 're-pin' these images, similar to the way you 'like' or 'share' on other social media platforms such as Facebook or Instagram. In online marketing, Pinterest is mainly used in social media advertising for storytelling, branding or to strengthen brands and increase traffic to target sites, with a focus on aesthetics and inspirational photographic material.

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