Online distribution of hotels refers to the process by which hotel rooms are marketed and sold through various online channels. In an increasingly digitalized world, online distribution is a crucial aspect of hotel management to achieve broad visibility and maximum occupancy.

The Importance of Online Distribution for Hotels

In the hotel industry, online distribution plays a central role in marketing available rooms. This process includes presence on booking platforms, travel agency websites, the hotel's own website, and other online channels. Through diverse online distribution, hotels can enhance their visibility and reach various target audiences.

Challenges and Opportunities in Online Distribution for Hotels

Hotels face the challenge of effectively managing online distribution while ensuring that rooms are offered at reasonable prices and under optimal conditions. At the same time, online distribution opens up opportunities for hotels to expand their reach, promote direct bookings, and increase revenue.

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