Hotel Design: Guest Desires and Planning Study
A recent study shows how hotel design can be tailored to the needs of target audiences. Discover how hoteliers can use these insights to design processes effectively and create long-lasting guest satisfaction.
Design as a Selling Point for Hotels
IUBH International University of Applied Sciences, a private and state-recognized university of applied sciences based in Bad Honnef (Germany), has published the study "Hotel Rooms 2030" on target group desires and planning processes in hotel design. The study included 27 expert interviews with hoteliers in Germany, Austria and Spain.
In addition, best practices of leading international hotel companies were analyzed based on 11 sample rooms as well as scientific articles.According to the results, 74 percent of hotels use design and room design as a selling point in online channels. Hotels also invest in redesigning and renovating their rooms at regular intervals of five to fifteen years. During these renovations, it is primarily the hotel owners and architects who have the final say on what the rooms will look like in the future.
Focus on Guest Satisfaction and Target Audience Needs
"Guest opinions and market research play a very minor role. This is risky because there is a risk that the design misses the target group's needs," explains co-author Prof. Dr. Annegret Wittmann-Wurzer, IUBH Professor of Tourism Management. According to the study, feel-good ambience, room design and bed comfort are the most important criteria for guest satisfaction. Bathroom and workspace amenities, lighting and security are less relevant.
The IUBH has developed a "triangular model" for the design of hotel rooms in 2030. This includes the cornerstones "target group priorities", "technological innovations" and "economic constraints", which should be taken into account when planning rooms.
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