7 Competitive Advantages for More Bookings

Hotel marketing, when done right, can lead to predictable occupancy - but it also ties up a lot of manpower that can be used elsewhere. Hotel marketing automation can be the key to success.

Let these 7 competitive advantages speak for themselves:

1. Better use of data

Guest data is not just collected, it is collected, processed and analyzed. It is only through these analyses that the data can be used profitably.

2. Save time and reduce the workload on staff

Data analysis no longer needs to be done manually. Hotel Marketing Automation takes care of all the necessary steps, prepares the data and uses it fully automatically. In the hotel industry, time is money - automating processes can effectively save time. This frees up staff to focus on more important tasks for the business.

3. Better knowledge of guests and their potential.

Hotel Marketing Automation collects, processes, and analyzes data in the background. This allows you to target specific audiences for different campaigns and use them for remarketing.

4. Target different guests

By defining target audiences, you can engage different guests at different points in their customer journey, at the right time and through the right channels. The result is excellent targeting and the right creative at the right time. The results of these campaigns are analyzed and used for even better campaigns in the future. A further connection is made to social media, where offers, rooms, remaining spaces and additional services can be promoted continuously and automatically with a defined advertising budget.

5. Increase revenue per guest

Automated hotel marketing is able to better exploit the potential of guests. Guests get the information they need ahead of time, resulting in higher revenue. The customer journey can be managed even better with hotel marketing automation. For example, automated emails to guests sell additional services and upgrades. Non-guests are given specific incentives to book directly.

6. Assurance of marketing success (transparency and security)

Thanks to marketing automation software like ADDITIVE+ MARKETING AUTOMATION, it is possible to achieve a certain marketing success. This is because the campaigns are not controlled on the basis of sentiment, but on the basis of data. As a result, hotel marketing also experiences maximum transparency, because the collected data is processed in a documented manner and, most importantly, assigned not only to reservation requests, but also to bookings and the associated revenue.

7. Increase repeat guest rates and improve occupancy planning capabilities.

By targeting guests in the right way and at the right time, you can increase the number of repeat guests, which in turn makes it easier to plan occupancy. Knowing in advance which regular guests will arrive at what times eliminates the need to sell that capacity. Sales-optimized landing pages convert visitors into paying customers. Remaining vacancies can also be sold in the best possible way because the hotel marketing automation is directly linked to the availability data of the hotel software. Remaining vacancies are automatically identified, published and promoted.

As a hotel marketing agency, ADDITIVE is specialized in increasing the booking rate of hotels to an optimum. Discover your potential in a non-obligation consultation with an ADDITIVE representative.