The limited time offer is based on psychological tricks and principles such as artificial scarcity and exclusivity of the offer. From the consumer's point of view, this increases the attractiveness of the voucher and thus the likelihood of purchase. There are three specific ways in which hotels apply this limitation to voucher marketing:

• Activation codes: Only people with an activation code can access the voucher. This allows the voucher to be distributed to specific target groups.
• Time: The voucher is only available or redeemable for a limited period of time.
• Quantity: The number of vouchers is limited. This encourages people to act quickly to take advantage of the offer (e.g. 100 vouchers for an extra early bird discount).

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