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Glossary overview

Google Hotel Ads

Armin Gögele, last updated on August 15, 2023 

Introduction to Google Hotel Ads 

Google Hotel Ads is a Google product that allows hoteliers to advertise their rooms in Google search results and on Google Maps. The platform gives hoteliers the ability to showcase their room rates, availability and other relevant information to potential guests.


The goal of Google Hotel Ads is to help hoteliers sell their rooms to travelers by making their properties visible in Google search results and on Google Maps. Hoteliers can also offer guests special deals and discounts to increase bookings.  

Step-by-step guide to Google Hotel Ads

There are three steps to setting up hotel ads for Google.

  • Step 1 sets up rates and the availability feed.
  • Step 2 connects current room occupancy to Google, so room listings are always up to date.
  • The last and third step is to create targeted ad campaigns for the hotel. This is done by setting a budget and how much the advertiser is willing to pay for clicks and bookings.

Benefits of Google Hotel Ads for the hotel industry

  • Increased visibility:
    By displaying hotel information and rates on Google search results pages and Google Maps, hotels are seen by more travelers and can generate more bookings.
  • Direct bookings:
    Travelers can book directly on the hotel's website or on an online booking platform, helping hoteliers generate more bookings and save on booking platform commissions.
  • Price comparison site integration:
    Hotels can display their rates on price comparison sites such as Google Hotel Ads to compare themselves to the competition and generate more bookings.

Top questions about Google Hotel Ads:

What are Google Hotel Ads?

Google Ads for Hotels are ads tailored to the hotel industry that run on Google. They are designed to reach exactly the people who are interested in what you have to offer.

What makes Google Ads for Hotels so attractive?

With Google Hotel Ads, hoteliers can optimize room occupancy and increase revenue while maintaining full cost control.

What do I need to start using Google Hotel Ads?

A Google Hotel Ads account and advertising budget are required; typically, online marketing agencies set up hotel ads as a third-party partner as part of an overall online marketing strategy.

What are the options for advertising with Google Ads?

Google Ads offers a wide range of options for targeted advertising. Businesses can use search network ads to appear in Google search results for relevant queries. Display ads allow presence on websites in the Google Display Network, while video ads can be placed on YouTube. Shopping ads are especially useful for e-commerce, as they display products directly in search results. In addition, app ads can be used to promote app downloads. Ad formats and targeting options offer flexibility to best address individual marketing goals.

How useful are Google Ads?

Google Ads allow businesses to run targeted ads for relevant search queries. This can increase visibility, drive targeted traffic to the website, and lead to conversions.

What are the different types of Google Ads?

There are search network ads, display ads, video ads on YouTube, shopping ads, and app ads. Each type targets different channels and formats.