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Glossary overview

Google Adwords Hotel

Today: Google Ads

Armin Gögele, last updated on August 08, 2023 

Increase revenue in the hotel industry with Google Adwords 

Google Adwords (now: Google Ads) is used by hoteliers to increase room occupancy and revenue. The ability to run search query-based ads in the form of different campaigns meets potential guests exactly where they are. This can be on platforms such as Google Search or YouTube, or at different stages of the vacation planning process. Google Ads (then called Google Adwords) draw potential guests' attention to the hotel's offer by directing them to the relevant ad by entering specific keywords

Benefits of Google Adwords for hotels

Google Adwords offers the hotel helpful possibilities to address the right target groups individually and is therefore considered as almost indispensable for the marketing of the hotel. The concept of advertising on Google automatically ensures increased attention and awareness among potential guests, because they are picked up exactly when they are already looking for the corresponding vacation region. This is a great advantage for both the hotelier and the guest. 

Google Adwords Hotel Agency 

For hoteliers who are not (yet) familiar with marketing or who do not yet have a hotel website, a Google Adwords hotel agency can be a good choice for their own hotel marketing. It is important to compare and evaluate the services of the online marketing agency for the individual purpose and to answer the question whether the respective agency fits to the hotel as well as to the goals of the hotelier. In this context, it makes sense to conduct extensive online research and then meet with the online marketing experts to share your ideas and ask questions.

The most important questions to ask about Google Adwords Hotel 

What are Google Adwords?

Google Adwords, or Google Ads as it is now called, is an online advertising program from Google itself that allows businesses to place targeted ads for their products or services. Google offers the possibility to target exactly the target group that is actively interested in your products and services.

How does Google Adwords work?

Hotels create ads, select the keywords they want to appear for, and set a budget. When someone searches for one of the selected keywords or visits a webpage where the ad has been placed, the ad is displayed. Hotels only pay when someone clicks on their ad (pay-per-click model).

When should I use Google Adwords?

Google Adwords can make sense for hotels if they want to increase their visibility in search engines and drive more traffic to their website. It is also possible to track and optimize goals such as phone calls or conversions.

What are the advantages of Google Adwords?

Google Adwords, also known as Google Ads, allows hoteliers to convert interested visitors into paying guests. This is guaranteed by the specific targeting of specially created campaigns. These campaigns target exactly those people who have already shown an interest in your offer through their Google searches.

What does Google Adwords cost?

Setting up a Google Adwords account is completely free. The cost of the ads themselves varies widely. However, each advertiser on Google has the ability to set an individual daily budget. Depending on your target audience, this budget will allow you to reach more or fewer people who match your potential audience.

How do I create a Google AdWords campaign?

The first step in creating a Google Adwords campaign is to decide who you want to reach. The next important step is keyword research - finding out what keywords your target audience is typing into Google. Of course, the actual campaign has to be adapted to the needs of the target group, both in terms of the text and the way it is addressed.

How do I work with Google Adwords?

Working with Google Adwords mainly consists of analyzing and evaluating the collected data. In order to collect this data, which is important for the company, a comprehensive target group analysis must be carried out beforehand. This includes demographics, interests, and search terms entered into Google.