Armin Gögele, last updated on August 01, 2023
In online marketing, keywords are single words or combinations of words that users search for on search engines. By entering keywords, specific information and related web pages can be found.
Search engines, such as Google, rank web pages according to their relevance to a search query and then display the result in the search results. The better the result matches the keywords entered, the higher the page will be displayed and the more often it will be clicked on. Search engine optimization (SEO) and the targeted placement of keywords can influence the ranking position of a web page.
Benefits of Keywords:
- Increased visibility
- Targeted audience reach
- Improved conversion rate
- Competitive advantage
- Measurable results
Frequently Asked Questions about Keywords in Hotel Marketing:
Which keywords are relevant for hotels?
Relevant keywords for hotels can be identified through thorough keyword research using tools like Google Keyword Planner or other SEO tools. By identifying terms frequently searched by potential guests that align with the hotel's offerings, the selected keywords are strategically integrated into the website's content to enhance visibility in search results and generate more traffic.
How often should keywords be used on the website?
It is essential to use keywords naturally and sensibly in the texts, without overloading them unnaturally. An optimal balance of keyword usage ensures good readability and user experience.
Should general or specific keywords be used?
A combination of both is advisable. General keywords (e.g., 'hotel in South Tyrol') increase the website's visibility in search results and attract potential traffic. Specific keywords (e.g., 'luxury spa hotel in South Tyrol') enable a more targeted audience reach by catering to the needs and interests of specific guest groups. Utilizing both types of keywords in the website's SEO strategy can achieve a broad reach and a higher conversion rate.
How often should keywords be updated?
The relevance of keywords changes over time. Regularly reviewing and updating keywords is recommended to ensure that the website remains up-to-date and considers current search trends.