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Glossary overview

Google my Business Hotel

Armin Gögele, last updated on June 13, 2023 


Google My Business is a free service from Google that allows businesses in any industry to manage and optimise their online presence. Google My Business allows hotels to share important information such as address, phone number, opening hours and website URL. This makes it easier for potential guests to find the hotel. Another important aspect of Google My Business is the rating feature. Therefore, Google my Business plays an important role in reputation management for hotels.

Benefits of Google my Business for hotels

  • Better visibility: Being listed on Google My Business makes it easier for potential guests to find the hotel on Google Maps and Google Search.
  • Free advertising: Google My Business offers the opportunity to promote your hotel for free. Hotel information, photos and reviews on Google My Business encourage guests to book.
  • Reviews: Reviews are an important factor for many guests when choosing a hotel. Through Google My Business, guests can rate hotels. These reviews can also be seen by other potential guests, building trust.

Top questions about Google My Business Hotel 

What information should I include in my Google My Business hotel listing?

The Google My Business listing for hotels should include information such as name of the hotel, address, phone number, opening hours, website URL, room categories, amenities, photos and reviews.

What role does Google My Business play in a hotel's online visibility?

Google My Business plays an important role in a hotel's online visibility. It allows hotels to appear in local search results and on Google Maps, engage with potential guests and provide relevant information about the hotel.