URL

Armin Gögele
last updated on
26 June 2023

URL stands for "Uniform Resource Locator" and refers to the address of a web page on the Internet. The structure of URLs is well defined and follows a fixed seven-part sequence. Such hierarchical and comprehensible URLs are particularly important to users - they allow them to immediately recognise what content is to be found on the website in question. The structure of URLs also plays an important role in search engine optimisation. It is an important factor in the ranking of websites and therefore their findability. Hierarchisation also makes it easier to navigate within a website.

No items found.

Book your Hotel Marketing Consultation:

15-Minute Expert Session - Free & without Obligation

Play
Getting started is that simple.
Discover the value of our expert consultation - concise, insightful, and free of obligation.
  • Exclusive one-on-one video call — free of charge, with no obligations
  • In-depth assessment of your current digital marketing setup
  • How to leverage guest data to drive direct revenue growth
  • Proven strategies to boost occupancy and booking performance
Schedule free consultation
Send request

Best Practices, Know-how and Success Stories: Read more articles

xenus × ADDITIVE: The New PMS Integration for Data-Driven Hotel Marketing

Read article
Video ansehen
by Peter Putzer
June 2026

AI-Powered Lead Generation Put to the Test: How Meta Advantage+ Lead Campaigns Perform

Read article
Video ansehen
by Julia Hartig
June 2026

Results of the ADDITIVE Search Lift Study: How Social Media Ads Boost Google Search Performance in Hotel Marketing

Read article
Video ansehen
by David Weitlaner
May 2026

Marketing Real Talk #2: AI in Hotel Marketing – Why Software Tools Alone Can't Replace Strategic Expertise

Read article
Video ansehen
by Julia Hartig
April 2026

Exclusive Travel Data as a Competitive Advantage in Hotel Marketing

Read article
Video ansehen
by Alexander Mayr
April 2026