Armin Gögele, last updated on May 05, 2023
The Importance of a strong hotel brand
Hotel brand marketing aims to enhance a hotel's brand image, improve the perception of its target audience, and ultimately attract more guests. Well-designed brand marketing can help to differentiate the hotel from its competitors and achieve a clear positioning in the market. At the same time, a strong brand provides guidance to potential guests when choosing a hotel.
Hotel brand marketing online
Another important hotel brand marketing strategy is to build a strong online presence. Hotels can strengthen their brand through targeted online marketing efforts. A well-designed online marketing campaign can increase online visibility and drive traffic to the hotel's own website. Social media, search engine marketing (SEO and SEA) and email marketing are particularly well suited to brand marketing.