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Glossary overview

Hotel brand awareness

Armin Gögele, last updated on 07.12.2023

Definition of Brand Awareness

Brand awareness is a target group's knowledge and perception of a brand or hotel. High brand awareness means that the brand or hotel is present in the minds of the target group and has a positive reputation. Hotels should strive to achieve high brand awareness.


Why is brand awareness important for hotels?

When a hotel has a high level of brand awareness, it leads to increased demand, increased revenue and increased guest loyalty. If the hotel has a strong and recognized brand, it has a better chance of competing. At the same time, guest loyalty increases, which in turn is a clear advantage for the hotel, as it is less expensive to win back existing customers than to acquire new ones.


Benefits of Brand Awareness for Hotels

  • Increase in inquires
  • Increase in turnover
  • Guest loyalty
  • Competitive advantage
  • Efficient marketing

Key questions on hotel brand awareness

What measures can be taken to improve the branding of a hotel brand in the target group?

Measures to improve the branding of a hotel can include the creation of appealing visual elements and marketing materials, as well as the implementation of targeted marketing campaigns.

What is the role of social media in increasing brand awareness?

Social media is important for increasing brand awareness as it allows hotels to actively promote their brand, interact with their target audience and distribute content.

Why is it important for my hotel to have strong brand awareness?

Strong brand awareness leads to increased demand, higher revenue and deeper guest loyalty. A well-established brand stays present in the minds of the target audience and stands out in a competitive market. This allows you to build trust, foster customer loyalty and market more effectively.

How can I measure the effectiveness of my brand awareness efforts?

Effectiveness can be measured through metrics such as increased website traffic, social interactions, search volume for your hotel name, and guest surveys.