Hotel newsletters and emails are a simple but effective way to alert recipients to new products, upcoming events, special offers and important or useful hotel information. The use of voucher and discount codes in hotel email marketing enhances this effect: when used correctly, they not only significantly increase open rates, but also encourage bookings, additional purchases or upgrades.

Campaign Goal Definition

The be-all and end-all of successful advertising campaigns is the clear definition of campaign objectives - this is especially true for tourism email marketing. The campaign objective determines the entire process, from planning to execution to evaluation. The integration of voucher and discount codes has a significant impact on the success of the campaign and positively influences the achievement of the defined goals.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"Voucher are used at various points in the customer journey during a strategic campaign. They are an important impulse generator and stimulate the recipient to take the desired action."</div><div class="article_quote_name u-text-style-main"> </div></div></div>

Hotel vouchers and voucher marketing are used at various stages of the customer journey. From the inspiration phase to the decision phase and beyond, voucher are an important stimulus and encourage recipients to take the desired action. With a well-thought-out strategy, using voucher in newsletter marketing can help you achieve the following campaign goals.

ATTRACT AND RETAIN NEW CUSTOMERS

Hotel vouchers are an effective incentive to convince undecided prospects to respond to an offer, register, book or purchase. Regular guests can also contribute to new customer acquisition and reach a new customer segment: through voucher campaigns for recommendations, they act as valuable opinion leaders and benefit from gifts, discounts or price reductions.

CUSTOMER AND GUEST LOYALTY

Voucher marketing is also an effective way to retain existing guests. By rewarding loyalty or giving away vouchers on special occasions (birthdays, wedding anniversaries), the bond between guests, customers and the tourism business is strengthened and interest in a repeat stay or purchase is stimulated.

RE-ACTIVATION OF INACTIVE GUESTS

Guests who have not made a booking or reservation request for some time can be easily reached with newsletters and encouraged to take action again through the use of vouchers. The more personal and individual the voucher is, the more effective it will be in reactivating guests. For example, a voucher for a treatment or service received will bring back memories and, at best, lead to a booking or inquiry.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"The more personal and individual the voucher is tailored to the recipient's needs, the more effective it will be in terms of reactivation."</div><div class="article_quote_name u-text-style-main"> </div></div></div>

CROSS-SELL AND UP-SELL

If the booking or purchase has already been made, cross-sell and up-sell mailings can be used to persuade recipients to either purchase additional products or services or to upgrade to the next price category. For example, bookings for treatments, participation in excursions or events, or an overnight stay in a higher-priced room can be made more attractive with a voucher, giving the recipient the feeling of a particularly good deal.

ADDITIVE+ MARKETING AUTOMATION

ADDITIVE+ MARKETING AUTOMATION integrates vouchers into hotel mailings in a fully automated way and thus offers an integrated solution for hotel email marketing that is tailored to the specific needs of the industry. The communication is based on a learning algorithm: existing guest data is processed in the background, evaluated, segmented into target groups and provided with content and vouchers at the right time. Personalized mailings and defined vouchers help businesses attract new guests, retain regular guests, and sell additional services.

By sending fully automated mailings, ADDITIVE+ MARKETING AUTOMATION makes a significant contribution to saving time and reducing the workload of employees, thus directly contributing to the added value of the company. The current campaign is constantly analyzed and the results influence the further course of the campaign. Information on generated conversions, actual reservations and revenue is provided in clear statistics.

Learn more about ADDITIVE+ MARKETING AUTOMATION and ADDITIVE NEWSLETTER in a no-obligation consultation.