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The Woolstore 1888 by Ovolo - Sydney (Australia)
How do you combine history with modern design? The Woolstore 1888 by Ovolo in Sydney demonstrates how a historic building can be transformed into an innovative hotel experience. Discover creative concepts that delight guests and set trends in the hospitality industry.
The world's first Instagram hotel with free stay for influencers
The 1888 Hotel in Sydney, Australia, is doing branded hotel marketing with a special concept. Guests with 10,000 or more followers on Instagram receive a free night's stay. Most of the hotel's marketing is done through social media, which also highlights the hotel's décor on a representative level. With its focus on a younger generation, the 1888 Hotel in Sydney taps into a demographic that makes influencer marketing an interesting new marketing strategy for hotels. The hotel takes its name from the year the building was constructed in 1888 as a former wool factory. It was also the same year that George Eastman invented important camera components.
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Special selfie room with photogenically arranged food in the hotel restaurant
The hotel's extravagant free night voucher system is not the only thing geared toward social media marketing. The hotel restaurant arranges the food to be photogenic so that Instagram influencers can post it on their profiles. The brightness of the 90 rooms and their interiors were optimized by the architects for photography, which is why the 1888 Hotel is in high demand for photo ops. For guests, there is a selfie room where they are encouraged to take selfies in front of a mirror with a gilded frame using the hashtag #1888hotel and then linking to the hotel on their Instagram channel. For the hotel's visibility and reach, this targeting on Instagram is an exceptionally structured marketing method that has also quickly made the hotel known worldwide.
- ALPIANA RESORT success figures
- How the hotel automatically attracts regular guests
- How automated additional sales increase revenue
- Why no hotel should do without marketing automation
- ALPIANA RESORT success figures
- How the hotel automatically attracts regular guests
- How automated additional sales increase revenue
- Why no hotel should do without marketing automation
Leave content marketing to the guests
For the most part, social media brand marketing strategy in the hospitality industry comes from the hotel itself. With its Instagram Hotel in Sydney, the international hotel chain Ovolo leaves the social media marketing to the guests by mainly attracting influencers. This, of course, greatly increases the reach and visibility of the hotel.For more Information, please visit the hotel’s website.
- ALPIANA RESORT success figures
- How the hotel automatically attracts regular guests
- How automated additional sales increase revenue
- Why no hotel should do without marketing automation
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