SAXX Hotel Group uses ADDITIVES for more direct bookings and guest loyalty

SAAX Hotel Group has several locations throughout Germany. In the hotels and serviced apartments, both business travelers and city tourists are inspired by modern living. For some time now, the management has been facing a challenge, as city tourism in particular is highly dependent on booking platforms and OTAs. The challenge was to find the right partner to overcome this challenge together.

ADDITIVE's online marketing system makes it possible to acquire new guests through direct bookings, to strengthen guest loyalty and to turn new guests into regular guests in the long term. The ideal partner was found.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"In addition to the personal exchange, we appreciate that ADDITIVE always has a special eye on the future of online marketing in the hotel industry. Especially with regard to data protection and GDPR issues, foresight, industry experience and diligence are very important to us."</div><div class="article_quote_name u-text-style-main">Simon Bruke</div></div></div>

Successful collaboration

In the video, Simon Bruker, General Manager of SAXX Hotels & Apartments, talks about the collaboration and the good results:

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"Within a short period of time, we were able to increase the number of direct bookings by about 25% with ADDITIVE. This reduces our dependence on booking portals and saves us commission costs."</div><div class="article_quote_name u-text-style-main">Simon Bruke</div></div></div>

Read more about how hoteliers use their marketing budget in their own hotel in a targeted manner in the free white paper: