A hotel experience that's theatrically crafted, designed to delight guests from all corners of the world

The O11, which opened in Vienna in October 2022, offers a truly unique experience for its guests. The combination of various additional services, such as a distinct hotel clubbing experience, is not currently available anywhere else, especially not in Vienna. The Horst Group has already achieved success with various nightlife ventures, and with the hotel concept “Eat, Sleep, Party” at the O11, they are offering a complete and stylish stay for enterprising individuals.

Culinary delights await at the gourmet restaurant

The O11 offers guests not only access to great party spots, but also a classy hotel design and a first-class restaurant serving exquisite food and drinks from renowned Gourmet Chef Kevin Micheli. The kitchen features lots of plants that give the impression of a jungle in the middle of Vienna, while guests are treated with delicacies from around the world.

Brand marketing

The Horst Group has been planning the hotel concept for many years. The location, which previously housed the Schimanko family hotel and the first Café Sacher on Opernring, is steeped in history. The name "O11“ derives from the location's address at Opernring 11 in Vienna. With meticulous planning and experienced staff, the newly opened hotel has perfected the desired holistic experience of gourmet cuisine, hotel-owned clubs, and chic rooms and suites. An unofficial influencer campaign was launched to raise awareness for the new opening.

Top Secret Locations with VIP Ticket

The Hayakan restaurant at the hotel not only offers special cuisine, but also a lifestyle experience with a bar and guest or regular DJs. The Horst Group combines the "Eat, Sleep, Party" concept across various companies in the group, both individually and holistically. For instance, guests receive VIP tickets to popular clubs in the city, ensuring an exciting stay at the O-Eleven. This connection-based hotel concept is unique and appeals particularly to younger or lifestyle-oriented target groups who want to enjoy the nightlife.

Images: O11 Boutique Hotel