New Features for Even More Effective Email Marketing

Enhancement and optimization of ADDITIVE+ NEWSLETTER: Numerous new functions to exploit the potential of newsletter marketing even more efficiently.

ADDITIVE+ NEWSLETTER is used to create professional and sales-optimized email campaigns. In the course of further development and optimization of the application, numerous new functions are now available. As a result, the potential of newsletter marketing, one of the most cost-effective advertising tools, can be exploited even more efficiently and recipients can be addressed more easily with targeted content.

Regular communication with customers and guests through emotional and interesting newsletters strengthens customer loyalty, increases the likelihood of successful conversions, and helps to increase sales through additional purchases. Here are the key innovations:

INCREASE CONVERSIONS BY TARGETING CONTENT TO SPECIFIC AUDIENCES

Different filters can now be selected directly from the address book to create specific target groups. Recipients are segmented into groups based on demographics or information about their stay, such as length and duration. Newsletters containing targeted content and offers can then be sent to these segmented lists. Because this content is tailored to the interests of the relevant target groups, you can achieve even better results and increase the likelihood of conversion.

SAVE TIME WITH EFFICIENT ADDRESS MANAGEMENT

Manage recipient data more easily with new features. If the same address is imported more than once, a message appears, and it is possible to update the recipient's details with the new data.

MORE INTUITIVE AND CONVENIENT

The newsletter creation interface has been redesigned to make editing faster and more intuitive. For example, it is now possible to customize different text styles, such as headline or subheadline, directly in the text block instead of inserting a separate block for each text style. The report view has also been redesigned to provide a better overview.

OPTIMIZED WIDGET FOR INDIVIDUAL PERSONALIZATION

Both the widget itself (login/logout form) and the widget configurator have been optimized. There are now additional options to customize the widget with individual colors or fonts according to the hotel's corporate design. A live preview allows users to preview changes to the widget before saving them.

FASTER PERFORMANCE

Due to the redesign, the loading time of ADDITIVE+ NEWSLETTER has been significantly reduced. All content is now available even faster and without long delays.